Solve’s Campaign For Organic Valley Breaks Traditional Holiday Mold

To increase Organic Valley butter and whipping cream sales this holiday season, Solve positioned the popular baking goods as “secret ingredients” to the most memorable holiday celebrations. The campaign focuses on the high quality Organic Valley brings to the holiday table, and features specific content tailored to each media partner. The national holiday effort also includes a one-of-a-kind Caramel Apple Pie recipe developed by James Beard award-winning 112 Eatery Pastry Chef Amy Beehler. “This campaign’s messaging, placement and tailored content delivers a high level of engagement for holiday bakers – novices and experts alike,” said Maureen Clark, Associate Media Director. Epicurean consumers are rewarded with recipes, baking tips, holiday prizes and a sweepstakes.

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