Solve’s ‘Blank Video’ Featured In Marketoonist Newsletter

Well-Known Author And Cartoonist Cites Solve Study In Addressing Ruse Of Marketing Vanity Metrics

Tom Fishburne, Founder and CEO of Marketoonist, cited Solve’s ‘Blank Video Project’ as inspiration in his weekly cartoon titled “Marketing Vanity Metrics.” Marketoonist, a weekly newsletter that uses cartoons as shareable media to help large and small businesses, has grown to reach 100,000 business readers and has had its cartoons featured by the Wall Street Journal, Fast Company, Forbes and The New York Times.

This week, Marketoonist challenges marketers to choose actionable vs. vanity metrics. Author Fishburne asserts that in an increasingly data-driven landscape, brands and marketers must resist the temptation to use Likes or Views as proxies for success. The same point of view was provocatively exposed last year by Solve in a well-documented agency experiment titled ‘Blank Video Project,’ featured in this week’s Marketoonist newsletter and cartoon.

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