Solve Wins Shopko Account

Agency Takes On Branding Role For Fast-Growing Retailer

Shopko Stores, a $3 billion retailer headquartered in Green Bay, Wisconsin, has named Solve their agency partner following a competitive review. The privately held retail chain operates almost 350 stores in 22 Pacific Northwest, Mountain, North Central and Midwest states. The agency will be responsible for brand positioning, target audience definition, and messaging across traditional, digital, social and in-store channels.

The Shopko Hometown retail format, developed over the past five years to augment Shopko’s larger store model, is emerging as the company’s growth vehicle. Providing a broad and dynamic offering of strong national brands, the company has opened 20 new Shopko Hometown stores since January with plans to accelerate the addition of new stores in the second half of 2015 and into 2016. Shopko is owned by an affiliate of Sun Capital Partners, Inc., a leading private investment firm focused on leverage buyouts, equity, debt, and other investments in market-leading companies.

“Shopko is undergoing a remarkable business transformation driven by an aggressive new leadership team and vision. We’re excited about the opportunity to infuse fresh energy into the Shopko brand,” said John Colasanti, Solve CEO. The agency’s work will begin appearing later this year.

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