Solve Unveils First Work For Iconic Brand Green Giant

“Veggies For Real Life” Campaign Focuses On Crazy Dinner Nights

Solve has launched its first campaign for Green Giant since winning creative duties for the renowned vegetable brand back in April. Young families with busy schedules begging for mealtime convenience led to sliding sales and eroding relevance for the historic brand. Weekday dinners have evolved to quick-to-table meals that simply overlook vegetables. In a new campaign breaking this week, category icon Green Giant serves as a catalyst for reinserting vegetables into dinnertime.

Anchored by digital content and radio, Green Giant embraces the fact that dinnertime can get a little crazy between kid’s activities, homework and to-do lists. By shooting content with real families, in real kitchens, Green Giant captured the true dynamic of preparing weekday meals. “We basically told these families to do what they normally do–and the result was content that holds a lot of connective power,” says Solve Integrated Creative Director Eric Husband. The “Veggies For Real Life” platform acknowledges that even on hectic dinner nights, there’s always time for parents to add veggies to the dinner plate.

Green Giant “Veggies For Real Life: Mom” from solve on Vimeo.

Green Giant “Veggies for Real Life: Dad” from solve on Vimeo.

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