Solve Unveils Campaign For 2015 Ivey Awards Show
“Find Yourself. Lose Yourself.” Campaign Captures Essence Of Theater, Drives Attendance For 2015 Ivey Award Show
The 2015 IVEY Awards will take place Monday, September 21 at the historic State Theatre in Minneapolis. Solve’s pro bono campaign, “Find Yourself, Lose Yourself,” has elevated interest in the upcoming award show event and local theater community since breaking last month in print, digital, outdoor, broadcast and social media. Unique to the IVEY Awards, the general public is allowed to attend, enabling theatergoers to mingle with their favorite performers at what has become the Twin Cities’ pinnacle event to celebrate professional theater.
“We were very happy to donate our time to the IVEY Awards,“ said Eric Sorensen, Solve Executive Creative Director. “Theater is a big contributor to the Twin Cities’ rich reputation as a center for creativity, and we’re excited to help shine a spotlight on it,” added Sorensen.
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