Solve Shares Thoughts On Super Bowl Tweets

Solve Head Of Digital Strategy, Neil James, Featured In San Francisco Business Times

Neil James, head of digital strategy at Solve, had a thought leadership piece published in The San Francisco Business Times today. James looks at the missteps of marketers who chose to use Twitter during the recent Super Bowl. While many brands hoped to replicate the oft-heralded Twitter success enjoyed by Oreo in last year’s big game, James observes that even the most successful tweeters missed the mark in this year’s Super Bowl. James’ article outlines social media strategy tips for marketers interested in using Twitter to extend brand engagement.

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