Solve Reinforces Importance Of A Strong Brand

Advertising Age Publishes Digital Strategist’s Piece On Bitcoin

Neil James was again published this week, this time in industry-leading Advertising Age. Using Bitcoin as his relevant and topical example, James’ article examines how a strong brand trumps even a better mousetrap. Bitcoin, the ballyhooed virtual currency continues to grow in mainstream awareness and success, despite its shortcomings as a currency. “Three simple words ‘I accept Bitcoin,’ have become a defining statement affirming individuality and independence for consumers and businesses,” asserts the head of digital strategy at branding and advertising agency Solve. “Bitcoin’s success serves as a reminder that a strong brand is a huge competitive advantage.”

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