Solve To Raise Profile Of Goodwill-Easter Seals

Agency Tasked With Increasing Brand Understanding

For nearly 100 years, Goodwill-Easter Seals Minnesota’s mission has centered on being a leader in workforce development by eliminating barriers to work and independence. Through its 45+ retail stores, donations, educational programs and placement services, the organization positively impacts the community by placing four people in the workforce every day. Despite its purposeful intent and success, Goodwill-Easter Seals suffers from low awareness and unclear brand perceptions. Solve has been tasked to help define and clarify the Goodwill-Easter Seals proposition and spread it through a focused, multi-platform communication program launching this fall.

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