Solve Launches New Racing Season For Client Bentley Motors

Bentley Introduces Modern Day Bentley Boys, Infuses Youthful Spirit To Kick Off Third North American Motorsport Season

Solve is working with client Bentley Motors to support the launch of the brand’s third motorsport season in North America. Bentley enters the 2016 season with a dialed-up attitude and new racing team of young drivers. Bentley Team Absolute Racing takes control of the 2016 Continental GT3 as the brand’s modern day Bentley Boys.

Opening on March 6, the race season takes Bentley to some of the most iconic racetracks in the country. Solve will support Bentley’s racing schedule with digital, social, print and events. “The Bentley brand has been reinvigorated by motorsports in North America,” said Account Director Shawn Hansen. “Bentley has developed a strong following among younger fans who would have otherwise looked past the Bentley of old.”

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