Solve Launches National Spring Campaign For True Value

Solve has launched a spring campaign for client True Value, the Chicago-based, 3,500-store national hardware chain. Building upon the foundation established in last year’s re-branding campaign, Solve continues to tap into the emotional fulfillment do-it-yourselfers derive from successfully completing a project.

Consisting of short- and long-form content created by the agency, the seasonal campaign, “Summer Moments,” shows people enjoying the fruits of their spring DIY efforts and features the True Value products that enabled those moments. The brand is connecting with its DIY target through digital videos, interactive banners and social media content including a Pinterest promotion. The social/digital campaign is supplemented by targeted cable TV and radio.
 

True Value – Basil

True Value – Epic Battle

True Value – Movie Night

by