Solve Launches First Campaign For Client Président® Cheese

Debut Effort Pushes Culinary Boundaries To Inspire American Foodies

Looking to build upon its reputation as one of Europe’s leading cheese experts, Président Cheese—part of the world’s largest dairy company, Lactalis Groupe—is launching its first-ever integrated campaign in the United States. The effort marks the debut work from recently named agency of record, Solve, Minneapolis.

As reported in the press, the “Life Well Paired” campaign features James Beard Award winner, Chef Gavin Kaysen, as it brings unique recipe ideas to digital video content. Other elements include a mobile-first pairing site, print in leading culinary publications, and experiential marketing, including a Guinness World Record for largest butter sculpture set at the Best of France event in Times Square.

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