Solve Hired By Mercury Bar

Detroit Institution Taps Agency To Further Its Brand

Solve’s been hired by one of Detroit’s most beloved bars, The Mercury, to celebrate its reputation and grow its following.

John Colasanti, Solve CEO and native Detroiter, was introduced to The Mercury by a friend while attending the North American Auto Show earlier this year on behalf of client Bentley Motors. The Mercury, established in the 1930’s and nestled in the heart of Detroit’s Corktown Historic District, is among a growing number of businesses fueling the city’s resurgence. Colasanti was impressed by the bar’s unique character and rich history, and he and owner Dave Steinke agreed a partnership was in order. Solve will work across a range of branding platforms including social media, events and promotion.

“Detroit has an amazing spirit, fueled by invention and resiliency,” says Colasanti. Recently, a range of high-profile crafted brands, including Shinola, Two James Spirits and the Detroit Bicycle Company have launched in Detroit. “The Mercury epitomizes the city’s pride and energy, and truly represents the brand Detroit,” Colasanti added.

Solve’s first assignment was to help promote The Mercury’s Tiger Opening Day festivities, headlined by a “Kegs and Eggs” breakfast that celebrated the launch of Arbor Brewing Company’s Strawberry Blonde. Solve tapped into passion of The Mercury’s loyal fanbase and developed openingdayexcuses.tumblr.com, encouraging Detroiters to find creative excuses for missing work in order to partake in the day’s events. Content was actively distributed and shared through The Mercury’s social media sites.

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