Solve Debuts Campaign To Raise Epilepsy Awareness
Epilepsy Foundation Of Minnesota Campaign Uses Everyday Comparisons To Show Seizures Are More Common Than You Think
Solve and client Epilepsy Foundation of Minnesota (EFMN) debuted a campaign this month to raise awareness that seizures are more common than most people think. Statistically, one in ten people will experience a seizure in their lifetime. The new “More Common Than You Think” campaign juxtaposes that fact with statistics about everyday occurrences that seem common. Witnessing a seizure for instance, is more likely to happen than having a food allergy, being vegetarian, experiencing a subzero day in Minnesota, or finding a relationship at a bar.
November is National Epilepsy Awareness Month. An estimated 60,000 Minnesotans are affected by epilepsy. The “More Common Than You Think” campaign will be seen throughout the month of November in OOH, radio, digital and social advertising across the state.
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