Solve In CA Shooting Content For Optum Pro Cycling

A team from Solve was recently in Oxnard, California capturing content for another collaboration with Optum Pro Cycling. The project will extend the team’s “Human-Powered Health” campaign into the 2014 UCI racing season. “Most pro cycling teams are known by the collection of sponsor logos on their uniforms. With ‘Human-Powered Health,’ Team Optum is standing for something bigger. They’re championing an active lifestyle and that’s allowing them to reach out to a broader fan base,” said Eric Sorensen, Solve Creative Director. The work will launch in May at the Tour Of California and include video content, a TV spot and an Instagram-fed fan engagement site, humanpoweredhealth.com.

by