Solve Breaks New Campaign For Abu Dhabi Commercial Bank

UAE-based Bank Uses Provocative Approach Asking Customers To Close Eyes And Visualize Life Dreams

Solve client Abu Dhabi Commercial Bank, a leading bank in the UAE, is unveiling a new integrated campaign this week helping consumers celebrate the power of visualization. Featuring a range of real customers, all with eyes closed, the innovative campaign uses the line, “if you can visualize it, we can help you get there.”

Directed by Michael Marantz of LA-based production company Persuade, the striking, cinematic feel captures powerful on-camera reactions and elicits an emotional response from viewers. The largest effort ever undertaken by ADCB, the multi-channel campaign includes broadcast, cinema, print and digital. Travelers to the UAE will also see the advertising onboard select international flights into the country.

Watch the launch film here:

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