Solve Launches Film, Website For Optum Pro Cycling

Agency Continues To Defy Category Convention For Bike Team

Solve has created a film and integrated website for longtime client, Optum Pro Cycling. The effort reinforces the team’s platform of Human-Powered Health, which inspires individuals to be accountable for living a healthy lifestyle. In a sport where pro teams lack an identity and are merely a collection of sponsor logos on a jersey, the agency has branded the team as an instigator of healthier living. The new effort features a website, humanpoweredhealth.com, which serves as a hub for people to share how they each pursue human-powered health in their own lives. Leveraging Twitter and Instagram, posts using the hashtag #humanpoweredhealth are dynamically integrated into the website’s mosaic design as continually fresh content.

The site also features a new short film, “Calories,” which humorously depicts one of the benefits of human-powered health: an active person is able to consume more calories than a sedentary person. View the video and website below.

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