News

Agency To Help Hardware Retailer Contemporize Its Brand

Solve has been hired as brand agency of record by True Value Company, one of the world’s largest retailer-owned hardware cooperatives, headquartered in Chicago. The win follows up a strong 2012 for the fast-growing Minneapolis agency.

During a competitive review, True Value asked three undisclosed agencies to develop a brand position founded on the company’s rich history and independent owner base to help power the nearly 3,300 retailer-owned True Value hardware stores into the future. According to Blake Fohl, True Value’s VP, Marketing and Chief Customer Officer, “In addition to demonstrating a deep understanding of our brand and store owners, Solve brought exciting, actionable insights into our emerging customer and a compelling, potent creative platform.”

“True Value is an iconic American brand and a true pillar of the communities it serves,” said John Colasanti, Solve CEO. “The cumulative energy of thousands of entrepreneurial retailers is formidable and we’re looking forward to harnessing that passion,” added Colasanti. The agency’s duties will include brand/customer strategy, multi-media creative and media strategy/planning.

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At Solve, we’re proud and privileged to work with a number of purposeful companies. We enjoy contributing to the success of brands whose mission goes beyond merely making money. A while back, we sat down with Star Tribune’s Todd Nelson to talk about it. Read the article here.

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Solve rang in 2013 with the launch of our revolutionary multi-channel campaign for the weight loss brand Medifast. A year in the making, the “Conversations With Yourself” campaign features real Medifast clients sitting down with their leaner, healthier selves and talking through their weight issues. The effort required two shoots in the same location, nine months apart. Participants were filmed in January 2012 before going on the Medifast plan and then again in September to complete the conversation. The work is generating lots of buzz in the press. Read the New York Times article here. Read the Adweek article here.

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