News

Marks First Campaign From Solve Since Winning Account Earlier This Year

ADCB’s largest marketing campaign to date under the tagline “Money Can’t Buy Ambition” debuted today. The extensive multi-million dollar campaign will canvas the United Arab Emirates and feature outdoor, print, digital takeovers and the formal launch of social media channels. “Our partnership with Solve has brought a new level of insight and creative leadership to our brand,” said Martin Scott, Chief Marketing Officer and Executive Vice President of ADCB.

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Solve recently had a team in Crewe, England for a tour of Bentley’s design and manufacturing centre. The Solve team spent several days getting immersed in the Bentley business, including the future of Bentley product and brand vision. Bentley’s expansive plant in northwest England has a storied past that includes once being used for aircraft engine production. Today, the factory hosts thousands of personal tours each year, many of whom are customers who come to see the bespoke vehicles assembled by hand.

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Stadium Transforms Into Jerrysota In Home Win Over Nebraska

The team from Solve proudly joined client Epilepsy Foundation of Minnesota at the recent Minnesota vs. Nebraska Big Ten football game. An estimated 60,000 Minnesotans are affected by epilepsy, including University of Minnesota head football coach, Jerry Kill. At the second annual epilepsy awareness event sponsored by the organization, 50,000 rally towels were distributed to fans, many of whom were clad in Jerrysota T-shirts, who waved them fervently last Saturday afternoon during the Minnesota victory.

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Solve recently had a team on location in the United Arab Emirates shooting new work for client Abu Dhabi Commercial Bank. The multi-national campaign, set to break later this fall, will be the bank’s largest to date. “Learning the spirit of the region, and harnessing it in the UAE for the ADCB brand, has been an important step for Solve,” said Creative Director Hans Hansen.

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Linnihan Joins The Agency To Work On Its Recently-Won Bentley Motors Account

Conor Linnihan has joined Solve as Account Manager on the agency’s Bentley Motors account. Prior to Solve, Linnihan worked for two years at Hunt Adkins in Minneapolis. His brand experience includes Mayo Clinic, iWireless and Canterbury Park, where he was involved with mass media, mobile and social campaign strategy and execution.

“Conor’s smarts, drive and contemporary perspective will allow him to contribute significantly, both on Bentley and within the broader Solve organization,” says John Colasanti, Solve CEO.

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