News

Organic Valley, the leading, full-line organic dairy brand in America, announced last week that annual sales rose from $857 million to a record level of $928 million in 2013, an 8 percent increase over the previous year. According to the Organic Trade Association’s Organic Industry Survey, after fruits and vegetables, dairy products were the largest category of the growing $29 billion organic food sector. As consumers continue to seek nutritious and delicious food for their families that is produced without antibiotics, pesticides, synthetic hormones or GMOs, Organic Valley continues to add farmers, employees, retailers and customers.

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John Colasanti, CEO of Solve, has again been invited to judge the final round of the North American Effie Awards in New York City. A former Board member of Effie Worldwide, and 20-time recipient of the honor, Colasanti is part of a highly select group of past winners invited to judge the finalists of this year’s submissions. Winners will be announced at the 2014 Effie North America Awards Gala in New York on June 5.

The Effie Awards are known by advertisers and agencies worldwide as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success. Since 1968, winning an Effie has become a global symbol of achievement.

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Solve Head Of Digital Strategy, Neil James, Featured In San Francisco Business Times

Neil James, head of digital strategy at Solve, had a thought leadership piece published in The San Francisco Business Times today. James looks at the missteps of marketers who chose to use Twitter during the recent Super Bowl. While many brands hoped to replicate the oft-heralded Twitter success enjoyed by Oreo in last year’s big game, James observes that even the most successful tweeters missed the mark in this year’s Super Bowl. James’ article outlines social media strategy tips for marketers interested in using Twitter to extend brand engagement.

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Creates GMO Educational Content

Solve has created an informational piece on GMOs (Genetically Modified Organisms), an increasingly debated topic in food sourcing and labeling. Working with client Organic Valley, and partner organic brands Nature’s Path, Stonyfield and Late July, the initiative addresses the facts about GMOs. Being USDA certified organic means a product is inherently non-GMO. Some products however are deceptively labeled as non-GMO but may still contain pesticides, hormones or antibiotics, which are absent in certified organic food brands. The content will initially appear in the digital and print editions of the February issue of Progressive Grocer Magazine. The effort, sparked by Organic Valley, marks yet another demonstration of the brand’s commitment to bringing families only the most healthful and nutritious foods.

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A team from Solve joined client Bentley Motors at the North American International Auto Show (NAIAS) in Detroit, MI on Monday of this week as Bentley unveiled its Continental GT V8 S in North America. The model marks the addition of V8 power to the world’s most stylish, luxury grand tourer. Media attention was high for the North American debut of the Continental GT V8 S as the Americas remain Bentley’s number one market. The new Bentley model was on display alongside the world’s fastest four-door luxury sedan, the Flying Spur, and the pinnacle of the Bentley range, the Mulsanne. “Seeing the response to the brand’s success first hand gets our adrenaline pumping,” said Solve Account Director, Shawn Hansen. “We’re proud to represent such an iconic brand in such an important market.” 2013 was a record year for Bentley with global deliveries up 19%. The Americas reinforced its position as the number one market, with deliveries increasing by 28%.

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