News

Solve has launched a spring campaign for client True Value, the Chicago-based, 3,500-store national hardware chain. Building upon the foundation established in last year’s re-branding campaign, Solve continues to tap into the emotional fulfillment do-it-yourselfers derive from successfully completing a project.

Consisting of short- and long-form content created by the agency, the seasonal campaign, “Summer Moments,” shows people enjoying the fruits of their spring DIY efforts and features the True Value products that enabled those moments. The brand is connecting with its DIY target through digital videos, interactive banners and social media content including a Pinterest promotion. The social/digital campaign is supplemented by targeted cable TV and radio.
 

True Value – Basil

True Value – Epic Battle

True Value – Movie Night

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Solve recently returned from being on location in Los Angeles producing client True Value’s spring season campaign. The team captured content to launch the next phase of last year’s successful rebrand campaign “Behind Every Project is a True Value.” “This campaign will remind consumers that True Value truly understands why the spring DIY season is so important,” said Ryan Murray, Account Director. Look for the comprehensive campaign in the coming weeks on broadcast, online and social media.

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Agency Continues To Defy Category Convention For Bike Team

Solve has created a film and integrated website for longtime client, Optum Pro Cycling. The effort reinforces the team’s platform of Human-Powered Health, which inspires individuals to be accountable for living a healthy lifestyle. In a sport where pro teams lack an identity and are merely a collection of sponsor logos on a jersey, the agency has branded the team as an instigator of healthier living. The new effort features a website, humanpoweredhealth.com, which serves as a hub for people to share how they each pursue human-powered health in their own lives. Leveraging Twitter and Instagram, posts using the hashtag #humanpoweredhealth are dynamically integrated into the website’s mosaic design as continually fresh content.

The site also features a new short film, “Calories,” which humorously depicts one of the benefits of human-powered health: an active person is able to consume more calories than a sedentary person. View the video and website below.

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Agency Drives New Energy Into Brand

Solve continues to roll out new work for Bentley Motors in North America. The approach emphasizes non-traditional media and leverages Bentley’s adventurous spirit and unequalled motoring experience to drive new energy into the brand. The work is in advance of the automaker’s upcoming 2016 model year SUV launch. Supported across multiple platforms, the brand is using CRM, digital, events, content and print. One Solve headline reads “You’ll drive over a million miles in your life. How many will you remember?”

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Digital

 

CRM

 

Event

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Annual Fund Raising Event Features America’s Got Talent Finalist / Indoor Kite Flyer Connor Doran

Solve came out in force in support of client Epilepsy Foundation of Minnesota (EFMN) at the organization’s annual gala this past Saturday at the Radisson Blu at Mall of America. This year’s ‘Rise Above Seizures’ was the organization’s 12th annual gala raising funds and awareness to help the 60,000 Minnesotans with epilepsy realize their full potential. Attendees were treated to a special performance by Connor Doran, Indoor Kite Flyer and America’s Got Talent Finalist (watch his performance below). Having himself risen above seizures, 21-year old Doran spoke to the group about his personal journey. He was joined on stage by University of Minnesota Football Coach Jerry Kill who announced he is establishing the “Chasing Dreams Fund” to provide epilepsy support and training throughout all schools in the state of Minnesota.

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