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This past Friday, a team from Solve joined agencies across the country to help mentor Syracuse advertising students within the Newhouse School of Public Communications. The event, which was hosted virtually for the second year in a row, allows aspiring creatives to meet with agency professionals to review their portfolios, receive feedback and gain rich advice on the innerworkings of the industry. “Syracuse’s Newhouse School has always had an impressive ad program, but they’ve recently taken it to new heights,” says Solve Group Creative Director Brian Platt, who led the agency’s participation in the review. “After recruiting two interns from Syracuse last summer, it was a thrill to meet this year’s class. Cultivating the creative talent among our future generations is important to us, and we’re always looking for ways to do that.”

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Solve recently hired Miranda Lawler as an Account Manager. Prior to joining Solve, Lawler cut her teeth on brands like General Mills, working in identity, shopper and packaging design areas of the industry. “Miranda’s going to be a great addition to our team,” says Solve Director Of Account Management/Partner Ryan Murray. “She brings a genuine can-do attitude that’ll fit well with our agency culture as Solve continues building momentum.”

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Robert Atkinson recently joined Solve’s fast-growing creative team as a copywriter. Starting his career as a history teacher in Richmond, Virginia, Robert made the leap into advertising – working with agencies like Phenomenon and garnering industry recognition from shows including D&AD. “We’re really excited about having Robert join our creative scrum here at Solve,” says Solve Group Creative Director Brian Platt. “Despite being fairly new to the industry, he’s shown a tremendous amount of passion for his craft – along with impressive writing chops.”

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David Marshall, Ph.D., APR of Baltimore-based Morgan State University has been acknowledged as a nominee for Outstanding HBCU Educator Of The Year by the PRNEWS CSR & Diversity Awards. The recognition represents communicators who use their platforms for the betterment of their communities, amplifying the voices of marginalized groups and dedicating themselves to social causes. Solve staff members currently partner with Dr. Marshall and Morgan State University as weekly guest lecturers, helping to broaden advertising’s diversity pipeline by inspiring agency careers through in-depth industry curriculum. 

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Leading Cheese Brand Surprises Fan With A Personal Pub Chock Full Of Président Pub Cheese

The pandemic has altered all group activities, but none more prominent than live sports viewing. With sports’ biggest moment here and fans stuck at home or uncomfortable with going to their local watering hole, leading cheese brand Président® – known for its creative experiential activations – once again saw an opportunity to save the day…with cheese. 

Capitalizing on the recent launch of portable Pub Cheese by Président snack cups, the brand fabricated a pandemic-friendly pint-sized pub. Spearheaded by its creative agency, Solve, and experiential shop Clamor, the mobile personal pub includes all the accoutrements sports fans crave in their pub experience: a dart board, expert bartender, big screen TV, pints and plenty of game day staple Pub Cheese by Président snack cups.

Président launched the Snack-Sized Pub by swooping in to save a disappointed Tampa superfan who couldn’t attend or watch the big game with his buddies in his own hometown. After seeing his story on the local news, Président sprang into action, reached out and surprised the fan by bringing the COVID-friendly pub experience straight to his driveway.

“I never thought I’d be watching the game from my very own pub, but that’s kind of how this year has gone,” said Devon – the lucky recipient of the Snack-Sized Pub. “When I saw my team was going all the way, I thought of course it’s the year when I can’t enjoy it like usual.” 

“We’re always looking for innovative ways to get Président’s products into the hands of consumers,” says Solve Executive Creative Director/Partner Sean Smith, who led the effort. “We couldn’t let a pandemic stop us from launching such a fun, innovative product like Pub Cheese snack cups.”

After a successful debut, the Snack-Sized Pub by Président Pub Cheese is taking the show on the road, traveling to grocery stores and major sporting events to extend the game day snacking experience.

President’s Instagram handle and a campaign landing page will allow consumers to track the location of the Snack-Sized Pub. Digital and social elements are also being used to amplify the product launch effort and drive consumers to their local grocery stores.

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