With the fall season fast approaching, Solve is in the midst of producing an autumn-focused campaign for client True Value. The team recently returned from shooting on location in Utah where they captured content that will anchor a campaign scheduled to run on broadcast, online and across True Value social and digital properties.
by 
Solve client Optum Pro Cycling has graciously accepted an invitation to compete in the inaugural La Course by Le Tour de France, a circuit race on July 27th coinciding with the 21st and final stage of the world’s premiere cycling race. Six women will be chosen to represent Optum inside the 100-rider peloton. Running through the heart of Paris on the Champs-Élysées, the 12-lap race across the Tour de France’s beautiful final circuit will be broadcast internationally and is poised to become an iconic race on the women’s calendar.
“It is truly an honor to receive an invite to La Course,” said women’s Performance Director Kevin Field. “I think our team proved at (England’s) Women’s Tour that they can compete against the world’s top talent, and to have an opportunity to race on the Champs-Élysées in front of millions will be spectacular.” The winner of La Course will collect a prize of €22,500, the same sum awarded to Tour stage winners.
by 
Team Celebrates Impressive Results Of Rise Above Seizures Day
Solve client Epilepsy Foundation of Minnesota visited the agency recently for a presentation of results from its May 15 Rise Above Seizures Day event. For the event, EFMN distributed 60,000 balloons to individuals and organizations, to display and help raise awareness in recognition of the 60,000 people in Minnesota with epilepsy. The Solve EFMN team highlighted the following results triggered by the May 15 event:
– Information and referral inquiries are up 30%
– Organic search on efmn.org is up 2,750%
– New households registered are up 47%
by 
Farm Visits Across The Country Enhance Authentic Connection With Brand
Organic Valley recently began offering public tours of its family-owned farms in select markets across the country. Geared toward families with children, the fun and informative Organic Valley Farm Discovery tours provide a view into organic farming and offer consumers a chance to witness first-hand the farmer passion that makes every Organic Valley dairy product special. Solve helped craft the experience including a children’s activity booklet centered on a “Find the Missing Cow” mystery. Click here to see a tour schedule.
by 
The Bentley Motors team from Solve and their client celebrated the return of Bentley Motorsport to North America on June 20 and 21. Bentley debuted the GT3 race car at Road America in their first race of the Pirelli World Challenge.
Solve is leading the development of a multi-faceted communications plan to support the return of Bentley to the racetracks of North America for the first time since 2003. The campaign includes highly-targeted advertising initiatives, customer engagement events and race team design inclusive of the semi-trailer truck that transports the race car and Dyson Racing team across the continent.
by 
