As fall approaches, Solve has launched a national campaign for 3,500-store, Chicago-based, hardware retailer True Value. Focused on promoting relevant fall DIY projects and the products that make them possible, Solve created content that highlights the unique, emotional moments that can make the fall DIY season special. The content takes the shape of digital videos, interactive banners, social memes and television spots.
True Value – Artist
True Value – Surprise
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Campaign Is First For General Mills Brand Following Agency’s Win
Since winning the Cascadian Farm AOR assignment in a competitive review earlier this year, Minneapolis agency Solve has focused on helping the organic brand in its effort to support and sustain bees. Solve is launching the Cascadian Farm “Bee Friendlier” website featuring information on the plight facing bees, ways consumers can help them thrive and links to program partners (view the site at www.bee-friendlier.com). The site also includes a Bee Photo Booth, which allows visitors to show their support by attaching bee beards and bee hair to their profile pictures and sharing them socially (enter the Bee Photo Booth at www.bee-friendlier.com/bee-booth). Solve partnered with Pixel Farm to create the Bee Friendlier website. The site will be promoted across a range of digital and social media properties.
“Cascadian Farm is an optimistic, mission-based brand who believes that everyone has the power to make significant, positive changes to the world around them, “ said John Colasanti, Solve CEO. “The Bee Friendlier initiative is a true testament to the brand’s commitment to better food and a better planet. We’re excited to be their agency partner.” Colasanti added.
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Lions fans are drooling over news that another Detroit icon, The Mercury Bar, is making its debut at Ford Field for the start of the 2014 NFL season. To be invited to join the limited branded concessionaires within the popular NFL stadium is a prestigious honor for The Mercury, one of only a handful of eating establishments serving the stadium’s Club Level and the only burger provider. “We’re very flattered. Club Level eateries at Ford Field are limited to only Detroit stand-out favorites,” said Kimberlia Kirk, Operations Manager at The Mercury.
The Mercury’s stadium lineup will feature several of their award-winning burgers including the Classic Burger, French Onion Burger, California Turkey Burger and Eastern Market Black Bean Burger, as well as their Tater Tachos and blended milkshakes for the season-opening New York Giants visit to Ford Field on September 8.
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The Bentley team from Solve is in California supporting the brand at the prestigious Pebble Beach Automotive Week. Solve was part of a collaborative agency team that created the branded experience. The event includes an exclusive customer hospitality experience spanning four days at the Home of Bentley at Pebble Beach and culminating with the world-renowned vintage and classic car auction at the Concours d’Elegance at Pebble Beach Golf Course on Sunday, August 17.
Central to the weeklong event is the North American debut of the new Continental GT3-R – the most dynamic and fastest-accelerating Bentley ever produced. Developed with Bentley Motorsport, hand-crafted in Crewe and limited to only 99 cars in the United States, the GT3-R is the culmination of 95 years of racing heritage.
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Agency Partners With Organic Valley To Introduce Organic Milk Protein Shake
Solve has partnered with client Organic Valley to bring to market a new milk protein shake called Organic Balance. Each shake has 16 grams of protein from real organic milk and provides 50% of the recommended daily intake of calcium. Available in Dark Chocolate and Vanilla Bean flavors, Organic Balance is made without the use of artificial flavorings or sweeteners, GMOs, antibiotics, synthetic hormones or toxic pesticides. Targeted to active women leading busy lives, Organic Balance is ideal for breakfast or a light meal on the go.
New Organic Balance is being launched with a national product sampling program at health clubs and gyms around the country. The sampling effort is supported with point-of-sale, consumer promotion and original digital content distributed across a range of targeted social properties. Visit http://www.organicvalley.coop/balance to learn more about Organic Balance and find a retailer near you.
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