News

Agency Employees Take To The Track To Feel The Brand

As Solve races into its relationship with new client Porsche Cars North America, the team is diving headfirst into the rich and storied history of the brand. As part of their education, Solve team members traveled to PCNA headquarters in Atlanta to each experience Porsche in the best way possible – by driving at Porsche’s world-class driving facility. Team members were given the opportunity to drive every model across a variety of tracks at high speeds. Solve’s Porsche team returned invigorated with a deeper fascination and understanding of one of the world’s most visceral and iconic automotive brands.

by

Solve Launches Intensive Social Media Campaign 72 Hours Before Voting Ends

Solve client, The Mercury Bar, finds itself in the final days of the “Vote 4 The Best” election honoring the best of Detroit. Sponsored by Detroit’s WDIV / ClickOnDetroit.com, the annual election honors the city’s best dance club, bike shop and local band, among other things. Vying for recognition as the city’s ‘best burger,’ The Mercury is making an aggressive push in the final days leading up to Sunday’s voting deadline. Humorous content created by Solve asks fans to vote for the iconic Detroit burger.

An election victory would cap a big six months for The Mercury. Since signing on as a Solve client last March, The Mercury is experiencing its best business year ever regularly featuring lines of customers outside the door. The Mercury Bar was recognized for propelling Detroit to “Bar City of the Year” in the June/July issue of Esquire Magazine. And just last month, The Mercury was welcomed as a select concessionaire to popular NFL stadium Ford Field, home of the Detroit Lions, a prestigious honor among Detroit eating establishments.

Social Content: Vote For The Mercury Bar

Wild Posting: Joe Louis Arena

Wild Posting: Spirit Of Detroit Statue

by

Solve, recently named roster agency by Porsche, sent team members to Germany to begin a full cultural immersion into the automaker’s brand and business. With a rich 60-year history that started in Germany, Porsche’s birthplace remains the mecca for brand and auto enthusiasts the world over. “There is no better place to have our team dipped into the very lifeblood of Porsche than the brand’s fatherland,” said Solve Creative Director Hans Hansen.

by

Fast-growing agency Solve has added two creative interns to their team. Joining the agency are Michael Collins, Art Director and Nathan Bullis, Copywriter. Collins, an Atlanta native, has studied at Miami Ad School and BrainCo. Winner of a portfolio all-stars competition, Collins recently returned from NYC where he partnered with other winners from around the world to work on a rebranding assignment for Puma. Bullis, a Madison, WI native who recently completed his studies at BrainCo, will partner with Collins.

by

Solve Hired To Help Iconic Brand ‘Reinvent Path From Dreaming To Driving’

Porsche Cars North America (PCNA) has announced that Minneapolis-based Solve is joining the marketer’s roster of agencies following a competitive review. Porsche’s newest partner is being tasked with bringing a higher level of intimacy to communications targeted to prospects on their path to ownership. As reported in Adweek, agency responsibilities center on infusing greater innovation and personalization to overall consumer engagement. Solve joins a roster that includes Cramer-Krasselt and OMG.

“We’re excited to be working with Porsche to help them reinvent the critical space between dreaming and driving,” said John Colasanti, CEO of Solve. Solve is also AOR in The Americas for Bentley Motors, a sibling brand to Porsche in the Volkswagen Worldwide family.

by