Solve client Optum Pro Cycling recently partnered with Plus One Health Management and Working Bikes to assemble and distribute 49 Diamondback Viper bicycles to underprivileged youth in the Chicago area. Since 1999, Chicago-based Working Bikes has helped to bring bicycles to families and communities in need across the globe.
Members of Optum’s racing team took a hands-on role in the initiative, which was part of a multi-day health and wellness seminar.
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“A Bee Friendlier Flower Bombing” Inspires Consumers To Help Bees
Building off of the momentum generated by the New York Times’ recent coverage of the campaign, Solve recently unveiled the latest evolution to its Bee Friendlier initiative for Cascadian Farm. The new film, titled “A Bee Friendlier Flower Bombing,” shows a modified crop duster dropping an avalanche of colorful seed balls over an agricultural community in California in order to create habitat for pollinators. The film’s goal is to motivate consumers to plant wildflowers – the simplest step one can take to help the struggling bee population.
“In an effort to rally and inspire people across the country to help bring back bee habitat, we wanted to show everyone what they can do in as big and memorable a way possible,” said Solve creative director Hans Hansen. Developed in collaboration with conservation nonprofit The Xerces Society and production partner HēLō, the film powerfully communicates to viewers that bees need our help, and that everyone is capable of contributing to the cause. Backing music was provided by Icelandic post-rock band Sigur Rós.
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Mpls./St.Paul Design Magazine Celebrates Agency In 2014 Design 100 List
The October 2014 Home & Design issue of Minneapolis/St. Paul Magazine features Solve among the 2014 Design 100. In the second annual Design 100 issue, magazine editors celebrate the people, places, spaces and stuff that add unique design and style to the cities of Minneapolis and St. Paul. Included among the Twin Cities’ most fashion-forward design across categories including fabrics, furnishings, architecture, photography and dining, 3-year old Solve was featured for its innovative branding and interior space design.
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Cascadian Farm Continues Fueling Movement To Help Bees Thrive
Fresh off the national debut of its “Bee Friendlier” campaign on August 16 – National Honey Bee Day – Cascadian Farm Organic continues to roll out fresh content. Solve is in the midst of readying additional campaign elements to inspire consumers to help support and sustain our bee population. The agency and client team traveled to Davis, California capturing content to supplement the brand’s recently launched website (Bee-Friendlier.com) and web app (Bee-Friendlier.com/bee-booth). Fresh content will be seeded across various digital and social properties beginning in early October.
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To deepen their understanding of the evolving relationship between technology and communications, Solve and client True Value recently traveled to San Francisco for Advertising Age’s 2014 Digital Conference. The event brought together senior leaders from Silicon Valley companies and world-renowned brands to discuss how the proliferation of mobile, online video and big data is redefining marketing. Speakers included CMO of Facebook Gary Briggs, Head of Operations for Pinterest Don Faul and SVP at VICE Media Ben Dietz.
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