News

Optum Pro Cycling And San Francisco 49ers Lift Spirits Of Bay Area Foster Youth

Volunteers from the San Francisco 49ers and Optum Pro Cycling recently teamed with Turning Wheels for Kids, a California-based non-profit organization, to assemble and provide 80 foster children with a bike to call their own. Bikes, helmets and locks were delivered to children at the Optum Bike Safety and Health Fair at Levi’s® Stadium.

For some 49ers players, it was the personal connection to the cause that brought them out to assist. 49ers team captain and 6-time Pro Bowler Patrick Willis was once a foster child. “For me, a bike wasn’t just a toy. As a foster kid, it was a lifeline. It is a blessing to be able to come out here to help today – to build bikes for kids who don’t have one.”

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Solve-Created Content Serves As Core Element Of Bee Friendlier Campaign

Premier creative editorial publication Communication Arts has recognized Solve’s Bee Friendlier Flower Bombing film for client Cascadian Farm Organic. CA is featuring the inspirational film in its Online Exhibit. Each day, Communication Arts selects a piece of work that it believes pushes the boundaries in visual communication.

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The Bentley Grand Convertible, the most sophisticated open-top car ever created by Bentley, was unveiled by Bentley Chairman and CEO, Wolfgang Dürheimer in Los Angeles last week.

Bentley unveiled the grand vehicle to select guests at the Bentley Studio, on Melrose Avenue. The Bentley Studio offers guests an exclusive and elevated experience of commissioning a Bentley. The Grand Convertible made its next visit to the LA Auto Show, to be debuted in front of the broader automotive industry.

Following the LA Auto Show, the Grand Convertible will travel to Miami for Art Basel, the world’s premier international art show for Modern and contemporary work.

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Solve is featured in this week’s Effie Winner Spotlight. Each week, Effie Worldwide takes an inside look at 2014 winners to profile the team and story behind Effie-winning ideas. Solve’s highly acclaimed “Become Yourself” campaign tripled market share for client Medifast. Solve was recognized with a Gold Effie Award in June, 2014 for its powerful and effective campaign. In an interview by Effie Worldwide published this week, Creative Director Hans Hansen and Account Director Andrew Pautz reveal the inspirational story behind the groundbreaking idea.

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Initial Creative From Porsche Agency Supports New Cayenne SUV

Solve is breaking a body of work this week for new client Porsche. Hired in August to help reinvent the path to ownership, Solve’s charge has been to help the brand convert a greater number of dreamers to drivers. Solve’s initial work crosses several platforms spanning literature, digital and experiential touchpoints including the Porsche Sport Driving School, one of the world’s most famous driving venues. “We’re blowing up the old model and turbocharging the path to ownership for Porsche,” said Solve creative director, Hans Hansen.

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