News

Friday, December 19 marks the final date at the New York Times for longtime ad columnist, Stuart Elliott. Covering the advertising industry for the Times since 1991, Elliott has long been regarded as journalism’s most credible voice regarding advertising. Solve pays tribute to Elliott in a short video wishing him future success.

@SolveAgency Thanks so very very much for the awesome video! That has always been my goal, navigation for my readers, appreciate it!

— Stuart Elliott (@stuartenyt) December 19, 2014

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New Protein Shakes Introduced By Solve Vying For “Best New Dairy Product Of 2014”

Organic Fuel and Organic Balance, new organic milk protein shakes from Organic Valley, are being honored by Dairy Foods magazine as among the year’s best new products. Editors of Dairy Foods have nominated the 25 best new food and beverage products of 2014 and are asking readers to crown a champion. “Congratulations to the team at Organic Valley. We helped OV launch these products and are proud they’re being recognized among this year’s best,” said Account Director Andrew Pautz.

Other nominees include Philadelphia Cream Cheese Bacon Flavor and Fairlife High-Protein Milk from Coca-Cola. Readers are asked to visit Best New Dairy Products of 2014 Poll and vote for their favorite.

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Solve Creates Unmatched Level Of Personalization Between Brand’s Customers And Dealers

Solve, AOR for Bentley Motors in the Americas, has launched a new customer marketing campaign to benefit the brand’s North American dealers. Using a sophisticated web-based platform, the Bentley program goes farther than any other automotive marketer to date, enabling dealers an unprecedented level of flexibility and personalization throughout the customer’s path to ownership. The customizable campaign allows for over two million distinct potential communications.

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John Hartmann, CEO of Solve client True Value, Goes Undercover For Season Premiere On 12/14

Tune into “Undercover Boss” this Sunday, December 14 to see True Value CEO John Hartmann roll up his sleeves during the CBS reality show’s season premiere. A former FBI agent, Hartmann investigates the “True Value” of his employees and operations. See a preview here.

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Minnesota Gophers’ Football Coach Rises Above Seizures To Win Honor

University of Minnesota head football coach Jerry Kill was named Big Ten Coach of the Year by both the league’s head coaches and the media. In his fourth season at Minnesota, Kill led the Gophers to an 8–4 record, and a 5–3 mark in the Big Ten. Minnesota recorded victories over Nebraska, Iowa and Northwestern, all teams picked to finish ahead of the Gophers in the Big Ten’s West Division.

Kill, who has epilepsy, is a spokesperson for the Epilepsy Foundation of Minnesota. Earlier this year, Coach and Rebecca Kill started the “Chasing Dreams” Fund to help kids with epilepsy rise above seizures to achieve their dreams.

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