During a recent planning meeting at its New York City headquarters, the Président marketing group treated Solve to a range of products from its vast, award-winning product line. In addition to enjoying a tasty platter of various Président Bries, Butter, Manchego and Black Diamond Cheddar, the agency learned about the time-honored production process and proper serving technique. Président is France’s favorite brie. C’est si bon!
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Real Work, Not Errands, Await Interns
While some internship programs equate to students running errands and brewing coffee or working with other interns on a fabricated project, an internship at Solve is centered on real experience on client teams.
“We want our interns to have real-world experience during their time here,” says Maureen Clark, Associate Media Director. “There are no made-up projects; for 12 weeks our interns are in the trenches with us, doing real client work.”
Intern candidates should be interested in gaining experience in the fields of account management, strategy and media while working on world-class clients. Solve’s client roster includes Bentley, Porsche, True Value, Cascadian Farm, Président and Galbani.
Ambitious, entrepreneurially spirited college juniors or graduating seniors may apply by submitting a resume and cover letter explaining what they hope to take away from a summer at Solve to careers@solve-ideas.com. Applications will be accepted through Sunday, April 19th.
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Agency To Promote Minneapolis-St. Paul Theater Community And Annual Award Show
With a goal of celebrating the Twin Cities’ robust professional theater scene, and particularly, The Ivey Award Show, Solve has been tapped to elevate awareness and interest in the local theater community for 2015. The Ivey Awards serve as a high-profile annual event acknowledging and honoring top theater professionals working in 79 theaters throughout the Twin Cities seven-county metro. The show, taking place on September 21 at the Historic State Theatre in Minneapolis, will recognize talent throughout the industry, including Lifetime Achievement and Emerging Artist.
“When the Iveys approached us, we jumped at the chance,“ says Eric Sorensen, Solve Creative Director. “Theater is a big contributor to the Twin Cities’ rich reputation as a center of creativity and art,” adds Sorensen. The campaign will run this summer across multiple media platforms, including print, digital, social, outdoor and radio.
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#OpeningDayExcuses Encourages Detroiters To Ditch Work For Tigers’ Opener
The Mercury, one of Detroit’s most beloved bars, is at it again. Using social media to reach out to its loyal fanbase, The Mercury is encouraging Detroiters to use creative excuses to skip work in order to partake in The Mercury’s Tiger Opening Day festivities, headlined by its iconic “Kegs and Eggs” breakfast. “Our hearts are split as today’s opener pits the Tigers against our Twins,” said Detroit native and Solve CEO John Colasanti. “Whoever you root for, everyone wins with breakfast, beer and baseball at The Merc.”
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Solve continues to deepen its team with newest hire Rebecca Underwood who joins the agency as Media Analyst. Most recently Underwood was a social media strategist at AdoptAClassroom.org, a non-profit that partners with teachers to find matching donors to provide classroom resources. Underwood managed all AdoptAClassroom social channels and worked with corporate partners including Quaker, Farmers Insurance and Office Depot to increase reach, awareness and engagement for the non-profit. “Rebecca brings strong analytical experience to our team,” says Solve President, Corey Johnson. “We’re pleased to add her drive and skills.”
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