News

Agency To Help Three-Time Tour de France Winner Launch New Cycling And Fitness Products

As recently reported, Greg LeMond, the only American to win the Tour de France, has hired Solve to help launch a new line of bicycles and fitness-related products. The LeMond lineup will include premier racing bikes, accessories and technology for improving training performance. The agency will be responsible for brand positioning, target audience definition and messaging across traditional, digital and social channels.

“Greg’s racing achievements and ability to leverage technical innovations to maximize performance are legendary. There isn’t a person more qualified or better suited to dominate the cycling space,” said John Colasanti, cycling enthusiast and Solve CEO. The agency’s work will begin appearing later this year.

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Agency Supports Career Development For High Schoolers

Solve is providing work place education and inspiration in the advertising industry. Edina High School, one of the leading academic high schools in the country, offers its seniors an opportunity each year to pursue their interests in real-world work places across a myriad of industries. In partnership, Solve hosted an aspiring communications professional and DECA member, who sought out an advertising agency for the term project experience. Solve provided the chance to explore different agency disciplines and engage in actual client projects before heading off to college this fall. “It’s important for us to give back to our local community and to help fuel passion among the next generation of creative communications professionals,” said Andrew Pautz, Account Director at Solve.

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Agency Among Invitees To Exclusive Event At $100 Million Porsche Experience Center

Solve client Porsche opened its new Porsche Experience Center and headquarters at One Porsche Drive in Atlanta. The 27-acre complex is the largest investment outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center and driving simulator lab. A state-of-the-art business center features 13,000 square feet of conference and event space and a fine dining restaurant called Restaurant 356, aptly named after the first production Porsche model.

“Our vision for our new home was to create a bold, energizing environment here in Atlanta to demonstrate the unique capabilities of our sports cars,” Detlev von Platen, president and CEO of Porsche Cars North America, said in a statement. “The experience center coupled with our headquarters is truly the first of its kind in the automotive industry where we welcome employees, partners, customers and enthusiasts alike.”

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Revenue, Gross Billings, Retail Comps All Grow As New Strategic Plan Implemented

Solve client True Value Hardware released its Q1 financial report, highlighting increases in key financial metrics. True Value saw revenue increase 6.7%, gross billing increased 7.4%, and retail comp store sales grew 5.3%.

In partnership with Solve, True Value has put an increased focus on building its brand. 2015 brought the unveiling of its most aggressive integrated consumer campaign in years. “Our strategic plan is already driving positive change across the cooperative,” said True Value President and CEO John Hartman. “Our first-quarter sales performance shows solid year-over-year improvement, reflecting our intense focus on relevant product assortment and brand building. Not only did our company’s revenue increase, we saw an uptick in nearly all of our product categories.”

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Porsche’s US Operation Had Best Sales Month In Company History In April 2015

Solve client Porsche recorded its highest monthly sales in history during April 2015. The company reported unit sales of 5,217 vehicles, a 28 percent boost from April 2014. “This is the first time in PCNA history that we celebrate exceeding 5,000 units in one month – a milestone record,” Detlev von Platen, president and chief executive officer, Porsche Cars North America Inc, said in a prepared statement. “The U.S. market continues to show increased demand and passion for Porsche.” For the year, Porsche US sales are up 17% compared to the first four months of 2014.

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