News

Agency Engineers Partnership For True Value As Official Hardware Brand Of Spike TV’s “Catch A Contractor”

True Value, one of the world’s largest retailer-owned hardware cooperatives, is the official hardware partner for Spike TV’s popular original series “Catch A Contractor.” The television series follows host and master carpenter Adam Carolla along with expert contractor Skip Bedell and investigator Alison Bedell as they seek justice for families left in dire living circumstances by shady contractors. The sponsorship, and official hardware partner designation, was orchestrated by Solve, in coordination with buying partner Universal McCann.

“Catch A Contractor” premieres its third season on Sunday, June 21 at 10PM ET/PT on Spike TV. Over the course of 10 episodes, True Value will provide tools, materials and expert advice that will aid Adam and Skip as they work to hunt down and correct botched contractor jobs, ranging from the absurdly inept to alarmingly hazardous.

“This exciting partnership gives us an opportunity to showcase True Value as THE place to go for expert advice and a wide range of products for tackling a home renovation project that needs to be done right,” said Blake Fohl, Chief Customer Officer S.V.P. Marketing at True Value.

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Agency To Work With Annie’s, Applegate, Honest Tea and Rudi’s Organic Bakery

Rock The Lunch Box, an initiative championed by four leading organic food brands, has hired Solve to engage parents looking for ways to serve their kids a more healthful lunch. Annie’s Homegrown, Honest Tea, Applegate and Rudi’s Organic Bakery are partners in “Rock The Lunch Box,” a social media community where parents can share and get lunch ideas.

“We’re in the communication business but many of us are also parents,” said Corey Johnson, Solve President. “We applaud these organic brands for their commitment to placing the purest of foods into kids’ lunch boxes, and are pleased to be tapped to help.”

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Porsche Wins Race A Record 17th Time

Porsche won the 24 Hours Le Mans on Sunday to end Audi’s five-race winning run and clinch a record 17th victory at the famous endurance race. Run each year in Le Mans, France, the 24 Hours Le Mans is the pinnacle of racing punishment, whereby drivers and cars are pushed to their ultimate limit. “Porsche deserved to win. Hats off to them,” said Audi driver Andre Lotterer. “We’ll do everything to come back stronger.”

Adding to Porsche’s accomplishment is that the winning team drove the Porsche 919 Hybrid. Porsche claimed the first two spots on the podium and placed three cars in the top five marking a resounding return to the winner’s circle.

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Accomplished Senior Creative Adds Versatility To Solve

As recently reported, fast-growing advertising and branding agency Solve announced a major addition to its creative leadership team. Eric Husband, formerly of Colle+McVoy, Minneapolis and Butler, Shine, Stern & Partners, Sausalito, joins Solve in the role of Creative Director – Integrated. Husband, most recently ECD at C+M, joins Solve as the agency continues its aggressive 2015 growth. Earlier this year, Solve added Lactalis Group, parent of Président and Galbani specialty cheese brands and largest dairy organization in the world, Shopko Stores and LeMond, a cycling and fitness company founded by three-time Tour de France winner Greg LeMond, to its roster.

“We’re excited to welcome Eric. He thrives on non-traditional solutions and instantly makes us deeper there,” said Eric Sorensen, Solve Executive Creative Director. “He thinks like we do – he approaches clients’ business challenges holistically and he’s great at making ideas work together across all platforms.”

Husband has led creative for brands including BMW MINI, Aveda, Nestlé and more. His work has been featured as ESPN’s Play of the Day, been celebrated on Jimmy Fallon, and has earned recognition from Cannes, The One Show, the Effies, the Webby Awards, the Obies and more.

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Cause Marketing Forum Recognizes “Bee Friendlier” Campaign With 2015 Silver Halo

Solve’s “Bee Friendlier” Campaign has been recognized with a 2015 Silver Halo Award by the Cause Marketing Forum. Recognizing U.S. and Canadian campaigns that do well by doing good, the Cause Marketing Halo Awards are dedicated to honoring marketing campaigns that yield social as well as financial dividends.

The centerpiece of the Cascadian Farm “Bee Friendlier” campaign was a wildflower seed bombing event. Targeting a piece of land surrounded by organic crops, a plane dropped over 1 million native wildflower seeds to create an aerial seeding event that would bring pollinators to the area. A video of the flower bombing was featured on a microsite that served as the hub of the bee conservation movement, where it received over 1.33 million views in just the first six weeks.

The stunt was covered in The New York Times, was tweeted about more than 3 million times, and discussed in 791 online spaces. Tens of thousands of wildflower seed packets continue to be mailed to consumers and the campaign scored 3.5 million impressions while 1 million wildflowers wave in the breezes of California’s Yolo County.

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