News

Solve Client Bentley Introduces Limited Collection Of Breitling Jet-Inspired Continentals

Bentley is aligning brand values of performance and luxury with their long-time brand partner Breitling. The result is a new level of unique craftsmanship that commemorates the launch of the 2016 Continental and the first-ever North American Breitling Jet Team Tour. Only seven individually numbered, hand-built Continentals have been made, one for each Breitling jet.

Solve is helping Bentley promote the collection to enthusiasts. “In the ultra-luxury world, consumers expect creativity and design to push the limits of imagination to create something, emotional, rare and exclusive,” said Solve Account Director, Shawn Hansen.

Bentley is hosting a special event where Breitling jet pilots will present corresponding owners with their keys. The newly minted owners will then take flight with their pilots at the Boeing Seafair Airshow in Seattle, Wash. on Jul. 31, 2015, a perfect venue for the cars to make their public debut.

by

New York Times Piece Highlights LeMond’s Work As Broadcaster, Bicycle Manufacturer

Greg LeMond, three-time Tour de France winner and the first American to win the annual bicycle race, took some time away from the race after 2002, the Times piece mentions. But after a return to the event as a spectator in 2013, LeMond found the crowd welcomed him back, even chanted his name when he made an appearance at the storied l’Alpe d’Huez finish line. Two years after his return appearance, LeMond is a host on Eurosport’s post-race broadcast. Solve is proud to partner with Greg LeMond and LeMond Bicycles.

Read more about LeMond’s return to the Tour de France from the New York Times. If you can find a way to watch Eurosport for Le Tour de France, be sure to catch Greg after each stage during the post-race broadcast.

by

Agency Cheese Portfolio Continues To Expand

Client Lactalis, Inc. has tasked Solve with stewarding Black Diamond, another award-winning brand within the company’s specialty cheese portfolio. Established in 1881, the Canadian imported premium cheddar brand is crafted through a natural aging process. Today, the brand is available in retailers nationwide wherever premium cheese is sold. Solve’s work will span strategic positioning, design and consumer communications.

“We’re delighted to expand our relationship with Lactalis,” said John Colasanti, Solve CEO. “Black Diamond aged cheddar is a crown jewel within their award-winning specialty portfolio.”

by

Following a highly selective search process, Solve has hired four interns to step into its immersive, hands-on program. Solve’s 2015 intern class includes Anne Musech, Alec Prueter, Dan Wenz and Jarrod Gustin. “We pride ourselves on creating an intern experience that challenges young people to step into the business and begin to contribute to clients’ success immediately,” said Ryan Murray, Solve Account Director and intern program leader.

by

Shopko Unveils Overhauled Image, Branding; Company Set To Build 200 More Stores

As recently reported, Solve client Shopko unveiled a new brand positioning and communication platform at its Teammate Forum on Thursday, June 25. The initiative is part of the company’s commitment to invest more heavily in the Shopko brand and forge a deeper connection with customers. Solve worked with Shopko to develop the new brand strategy, which will be introduced to store employees across the country in a coordinated rollout this summer. “Sharing the new look and voice of our brand is a proud and inspiring moment for our company,” said Shopko’s CEO, Peter McMahon. The new brand will make its consumer debut this fall.

by