News

“Veggies For Real Life” Campaign Focuses On Crazy Dinner Nights

Solve has launched its first campaign for Green Giant since winning creative duties for the renowned vegetable brand back in April. Young families with busy schedules begging for mealtime convenience led to sliding sales and eroding relevance for the historic brand. Weekday dinners have evolved to quick-to-table meals that simply overlook vegetables. In a new campaign breaking this week, category icon Green Giant serves as a catalyst for reinserting vegetables into dinnertime.

Anchored by digital content and radio, Green Giant embraces the fact that dinnertime can get a little crazy between kid’s activities, homework and to-do lists. By shooting content with real families, in real kitchens, Green Giant captured the true dynamic of preparing weekday meals. “We basically told these families to do what they normally do–and the result was content that holds a lot of connective power,” says Solve Integrated Creative Director Eric Husband. The “Veggies For Real Life” platform acknowledges that even on hectic dinner nights, there’s always time for parents to add veggies to the dinner plate.

Green Giant “Veggies For Real Life: Mom” from solve on Vimeo.

Green Giant “Veggies for Real Life: Dad” from solve on Vimeo.

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Solve has bolstered its creative department with the addition of Copywriter Joe Stefanson, who joins the agency from Modern Climate. His previous experience includes stints at Martin Williams and Y&R New York. “Joe brings a ton of talent and a fresh perspective to our team,” said Solve Executive Creative Director Eric Sorensen. “We’re excited to turn him loose on some of our clients’ business challenges.” Stefanson will work on several Solve brands, including True Value Hardware and Bentley Motors.

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Celebrity Star Of “Who’s The Boss” Fame Gets Photo Taken At Galbani Italian Fest

Solve client Galbani was title sponsor of the recent 2015 Galbani Italian Feast of San Gennaro Festival in Los Angeles. Galbani Italian Cheese hosted a booth where passersby received product samples, giveaways and watched cooking demos. Solve helped Italy’s #1 cheese brand create a photo booth allowing festivalgoers to have pictures taken with Italian-themed backgrounds–attracting celebrity Tony Danza and his family for a photo.

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Industry Veteran Joins Agency In Senior Role

Fast-growing advertising and branding agency Solve has hired Drew Hack as Account Director. Hack has worked at Fallon, Olson and Carmichael Lynch and was most recently VP Marketing at Sun Country Airlines. Hack’s pedigree comes from leading iconic brands including Harley-Davidson, Nike and Nestlé.

“Drew’s passion for building brands and inspiring killer creative work is a trademark of every career stop he’s made,” said John Colasanti, Solve CEO. “We’re excited to add his energy and experience to our team.”

The agency’s rapid growth has fueled its ongoing hiring trend. So far this year, Solve has added Président, Galbani and Black Diamond–three leading, premium cheese brands from Lactalis Group; Shopko Stores; Green Giant; LeMond–Greg LeMond’s new cycling and fitness company; Founders Brewing of Grand Rapids, MI; and a project from PepsiCo.

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Times Square Event Draws Thousands, Introduces New Yorkers To Europe’s Leading Cheese Expert

A team from Solve helped client Président Cheese activate its sponsorship of the Best of France festival. The biannual festival drew over 500,000 attendees to New York City’s Times Square over the weekend. As a major sponsor, Président Cheeses and Butters were featured in a sampling booth and at recipe demonstrations. Additionally, Président Butter set a Guinness World Record for the world’s largest butter sculpture, which featured the Parisian skyline. The event served as the launch for the brand’s upcoming “Life Well Paired” integrated campaign, which is their first major effort with Solve.

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