News

Epilepsy Foundation Of Minnesota Campaign Uses Everyday Comparisons To Show Seizures Are More Common Than You Think

Solve and client Epilepsy Foundation of Minnesota (EFMN) debuted a campaign this month to raise awareness that seizures are more common than most people think. Statistically, one in ten people will experience a seizure in their lifetime. The new “More Common Than You Think” campaign juxtaposes that fact with statistics about everyday occurrences that seem common. Witnessing a seizure for instance, is more likely to happen than having a food allergy, being vegetarian, experiencing a subzero day in Minnesota, or finding a relationship at a bar.

November is National Epilepsy Awareness Month. An estimated 60,000 Minnesotans are affected by epilepsy. The “More Common Than You Think” campaign will be seen throughout the month of November in OOH, radio, digital and social advertising across the state.

Digital

Outdoor 

Transit 

Social 

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Debut Effort Pushes Culinary Boundaries To Inspire American Foodies

Looking to build upon its reputation as one of Europe’s leading cheese experts, Président Cheese—part of the world’s largest dairy company, Lactalis Groupe—is launching its first-ever integrated campaign in the United States. The effort marks the debut work from recently named agency of record, Solve, Minneapolis.

As reported in the press, the “Life Well Paired” campaign features James Beard Award winner, Chef Gavin Kaysen, as it brings unique recipe ideas to digital video content. Other elements include a mobile-first pairing site, print in leading culinary publications, and experiential marketing, including a Guinness World Record for largest butter sculpture set at the Best of France event in Times Square.

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“Ambition Visualized” Campaign Shortlisted For Effies In Brand Experience Category

Solve client Abu Dhabi Commercial Bank has been named to the shortlist by Effie MENA, the regional version of the world’s globally renowned awards for marketing excellence. The prestigious competition provides a platform to showcase creativity; entries are judged upon measurable results from marketing campaigns that have run in one or more MENA country (Middle East and North Africa). Shortlist is the equivalent of finalist status in the North American Effie competition. Solve’s “Ambition Visualized” campaign debuted this past February in the UAE. The awards gala takes place on November 18 at The Armani Hotel in Dubai.

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Coach Jerry Kill has been a tremendous inspiration and partner of our client the Epilepsy Foundation of Minnesota. Alongside the Epilepsy Foundation of Minnesota, we want to show our support for Coach Kill and the 60,000 Minnesotans living with epilepsy. Join us in thanking Coach Kill for his inspiration and leadership in the fight against epilepsy by including #jerrysota in your tweets and other social media posts. We’ll be gathering these messages of support with the Epilepsy Foundation of Minnesota and sending them to Coach Kill. You can also show your support by adding #jerrysota to your Facebook and Twitter profile images by using a Twibbon created for sharing this message. Thank you, Coach Kill, for inspiring and providing hope for 60,000 Minnesotans living with epilepsy.

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Team Participates In Artist Workshop, Creates Sculpture For Office

Vesper Atelier, a Minneapolis-based educational workshop for artists to refine their vision and understand sculpture as it relates to art and earth, recently welcomed a team from Solve eager to stretch its creativity. “The soul of advertising is tapping into an emotion that visually and audibly motivates an action,” said Solve Account Director Shawn Hansen, who coordinated the event. The group was hands-on with fabricating, bending and welding steel, mixed with wood, to create a sculpture for the Solve office.

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