News

Living up to its commitment to “The Stuff That Counts,” Solve client Shopko has long provided financial and other support to the communities it serves. This year Shopko and Shopko Hometown are proud to once again partner with the U.S. Marine Corps Reserve Toys for Tots campaign to make the holiday season special for those in need. All 350 Shopko stores are serving as drop-off locations for new, unwrapped toys through Friday, December 11th. The retailer is also offering a buy one, get one 50% off sale on all toys.

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Président Cheese And Celebrity Chef Partner Gavin Kaysen Pair Up To Create NYC Pop-up Store Experience

Building upon the recently launched “Life Well Paired” campaign, Solve partnered with client Président Cheese to concept, produce and execute a branded Pop-up store experience near Bryant Park. The immersive retail experience was billed as three days of European inspiration and education.

Consumers were able to sample and purchase both domestic and imported Président Cheeses while learning about the rich history and mouth-watering attributes of the brand. At night the store experience converted into a culinary classroom as James Beard Award-winning Chef Gavin Kaysen held an interactive class for VIP food bloggers demonstrating recipes he created for the “Life Well Paired” campaign.

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Solve-produced “Your Ambitions, Our Inspiration” Brand Video Debuts For National Holiday, Puts Exclamation Point On 2015 Brand Campaign

Solve client Abu Dhabi Commercial Bank (ADCB) utilized UAE National Day to launch their latest brand video in the ongoing ‘Ambition Visualized’ campaign. Filmed in Arabic and subtitled in English, the film utilizes native citizens of the UAE speaking about their personal ambitions and pride in their nation. The December 2nd national holiday celebrates the country’s birth and eventual unification of the seven emirates. “Without the collaboration of the ADCB marketing team and our production partners we would have never been able to pull off such an impactful brand statement in the UAE’s native tongue,” said Ryan Murray, Account Director.

The ‘Ambition Visualized’ campaign was recently shortlisted in the brand experience category for the 2015 MENA Effie Awards. Click to watch the “Your Ambitions, Our Inspiration” national holiday video.

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Golden Gophers And Epilepsy Foundation Of Minnesota Host Fourth Annual Epilepsy Awareness Game

Last Saturday, a team from Solve joined forces with client Epilepsy Foundation of Minnesota to celebrate the fourth annual Epilepsy Awareness Day at the Minnesota vs. Wisconsin Big Ten football game. In addition to video support and multiple in-game mentions, members of the Solve team helped EFMN distribute 40,000 Epilepsy Awareness Rally Towels for fans to wave as they cheered on the Golden Gophers.

November is National Epilepsy Awareness Month. An estimated 60,000 Minnesotans are affected by epilepsy, including Jerry Kill, who last month announced his retirement as University of Minnesota head football coach. Kill was on hand for Senior Day and led the team from the locker room onto the field before the game.

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Agency’s Head Of Digital Strategy Offers Point-Of-View Regarding Instagram’s Meteoric Growth

Solve Director of Digital Strategy, Neil James, was recently featured in leading media publication Digiday. Responding to a client’s question regarding Instagram’s fast-growing popularity, James led an analysis of social media usage and trends. The end result was a smartly written piece.

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