News

Social Media Campaign Leverages “Shop Now” Button To Drive Online Sales

Fresh, award-winning premium cheese can now be delivered to your door thanks to a recent partnership between Président Cheese and AmazonFresh. For consumers living in AmazonFresh markets, groceries ordered by 10:00 a.m. can be delivered to one’s doorstep by dinnertime. To help spread awareness of the innovative partnership, Solve created a geo-targeted social media campaign utilizing recently launched “shop now” ad units on Facebook and Instagram. The effort features appetizing content from the Solve-created “Life Well Paired” campaign.

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Solve Client Uses Strength And Consistency To Reach Top Of Western Hemisphere Rankings

Optum Pro Cycling finished 2015 in first place in the UCI America Tour. The UCI America Tour title is in addition to finishing the season as America’s top-ranked continental men’s program. The team topped the ranking with strong, consistent performances throughout the season, highlighted by several high-ranking stage wins, top tens, and general classification finishes in UCI races. The team chose to skip events in South and Central America, but amassed an insurmountable lead of 494 points due to its successes across North America. The Funvic–Sao Jose Dos Campos team from Brazil finished second with 481 points. The Hincapie Racing Team was third with 400.

“This is a great end of the year bonus for our team and we are proud to be the number one team in the Western Hemisphere for 2015,” said Performance Director Jonas Carney. “It’s an accomplishment that our athletes and staff can take pride in.”

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Solve’s “Conquer The North” Introduces New Bentley Bentayga SUV To Northern U.S. Markets

“Conquer The North,” an experiential event program created by Solve for client Bentley Motors, supports the launch of the new Bentayga SUV into northern U.S. markets. The program, centered on dealer-hosted events, includes CRM and highly targeted digital content. The fastest SUV on the planet, the Bentayga invites its highly motivated target to experience a new level of rugged capability and swagger not seen before from Bentley. Agency-produced communications feature the luxury SUV conquering America’s northern frontier.

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Solve Client Is First Major Food Brand To Use Storytelling App To Share Exclusive Brand Content And Recipes

Solve recently launched client Président Cheese’s presence on emerging storytelling mobile app Steller. Named “Editor’s Choice” and one of the “Best Apps of 2014” by Apple, Steller has become popular among food bloggers and photojournalists, because of its sleek story design. Steller allows users to create visual lookbooks by combining photos, videos and text in tailored layouts. “Its mobile-first user experience is the perfect platform to share our content with our foodie audience,” said Eric Husband, Solve Creative Director.

Président Cheese’s Steller content has quickly become a top performer, landing itself on Steller’s list of “most viewed stories of past 30 days.” Founded in 2014 by Woodside, California based Mombo Labs, Steller is the brainchild of Google and Microsoft alumni.

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Editors Of Twin Cities Business Magazine Name Colasanti To 2016 List Of Top 100 People To Know

Solve CEO John Colasanti has been named to a list of Top 100 People to Know in 2016 by the editors of Twin Cities Business Magazine. Known as the TCB 100, the publication’s editors seek leaders based on their insights and smarts. Honorees are recognized for facing the challenges of the year ahead “with courage, creativity and gusto.” A reception honoring the 100 People to Know and the 2016 Person of the Year takes place on December 16, 2015.

Colasanti is recognized for leading the agency’s strong growth track record and ability to attract major brands. Additional names on the list include entrepreneur brothers Eric & Andrew Dayton of Askov Finlayson and Bachelor Farmer fame, and hitting star Miguel Sano of the Minnesota Twins. The recognition comes on the heels of The Star Tribune having named Colasanti to their top 10 business leaders to watch in 2015.

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