News

Solve is looking for four talented summer interns (two account/media, two creative). As a summer intern you’ll be dropped into our world and asked to contribute from day one. So in order to select our summer recruits, we’re skipping the traditional cover letter and resume thing and inviting applicants to spend five minutes as a Solve intern at our pop-up agency. 
It’s aptly called the 5-Minute Internship. You’ll get a chance to work with Solve employees on real agency tasks—everything from strategy to creative brainstorming. Learn more about the shortest internship in advertising here.

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Bentley Introduces Modern Day Bentley Boys, Infuses Youthful Spirit To Kick Off Third North American Motorsport Season

Solve is working with client Bentley Motors to support the launch of the brand’s third motorsport season in North America. Bentley enters the 2016 season with a dialed-up attitude and new racing team of young drivers. Bentley Team Absolute Racing takes control of the 2016 Continental GT3 as the brand’s modern day Bentley Boys.

Opening on March 6, the race season takes Bentley to some of the most iconic racetracks in the country. Solve will support Bentley’s racing schedule with digital, social, print and events. “The Bentley brand has been reinvigorated by motorsports in North America,” said Account Director Shawn Hansen. “Bentley has developed a strong following among younger fans who would have otherwise looked past the Bentley of old.”

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Well-Known Author And Cartoonist Cites Solve Study In Addressing Ruse Of Marketing Vanity Metrics

Tom Fishburne, Founder and CEO of Marketoonist, cited Solve’s ‘Blank Video Project’ as inspiration in his weekly cartoon titled “Marketing Vanity Metrics.” Marketoonist, a weekly newsletter that uses cartoons as shareable media to help large and small businesses, has grown to reach 100,000 business readers and has had its cartoons featured by the Wall Street Journal, Fast Company, Forbes and The New York Times.

This week, Marketoonist challenges marketers to choose actionable vs. vanity metrics. Author Fishburne asserts that in an increasingly data-driven landscape, brands and marketers must resist the temptation to use Likes or Views as proxies for success. The same point of view was provocatively exposed last year by Solve in a well-documented agency experiment titled ‘Blank Video Project,’ featured in this week’s Marketoonist newsletter and cartoon.

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Bi-Annual Conference Hosted In Houston Celebrates Momentum Of Strategic Plan

Solve’s True Value team was on hand as True Value executives touted initial results of the recently implemented strategic plan at the 2016 Spring Reunion. Themed “The Value of Momentum,” the event took place at George Brown Convention Center in Houston. Weekend highlights included hearing first-hand success stories from retailers and the announcement of additional investments in technology, paint and supply chain. True Value continues its commitment to be the industry’s number one locally owned hardware co-op.

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The Porsche 911–the icon of the Stuttgart, Germany-based sports car manufacturer–ranked highest in its segment, receiving the J.D. Power Award as the vehicle with the highest level of initial quality in the premium sports car segment. The Initial Quality Study, now in its 26th year, serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership. The study captures problems experienced by owners in two distinct categories: design-related problems and defects and malfunctions. J.D. Power and Associates Initial Quality Study tests vehicles from a total of 34 international automakers in its U.S. survey.

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