News

Agency Conducts Staging Exercise Prior To Hitting Road For University Tour

To recruit summer interns, Solve is bringing its agency on the road. A fabricated agency modeled after Solve headquarters includes a lobby, collaborative workspace and a conference room. A trial run of the pop-up model took place this week at the Butcher & The Boar parking lot across from the agency’s office before beginning the university tour. The pop-up will be placed outdoors on campus quads. Solve’s initial two stops this week include Northwestern University in Evanston, IL and The University of Wisconsin in Madison, WI.

Called the 5-Minute Internship, the internships take place at the traveling pop-up agency. Individuals who perform well during their five-minute internship will be interviewed on the spot for a chance to land a coveted slot in the summer intern program. “Solve’s summer program is focused on actual client work, and we want to see how candidates perform in a real, fast-paced ad agency environment,” said Ryan Murray, Solve Account Director. “We are completely bypassing the traditional screening methods of cover letters and resumes going to blind inboxes.”

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Agency Explores Nuances Of Guest Experience Across North American Properties

Crossing the continent from Toronto to Phoenix, Solve’s Radisson team has traveled to a mix of Radisson properties, meeting key staff members who deliver the hotel guest experience. In addition to leading in-depth interviews, Solve’s leadership team has served as hotel employees in roles from housekeeping to dining services to guest check-in. “This first-hand immersion deepens the agency’s understanding of the unique experience Radisson provides its guests,” said Solve Account Director Drew Hack.

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In a move to further up the agency’s production game, Solve has added Michael Long as Studio Artist. Long joins the agency from Crispin Porter + Bogusky in Boulder where he worked on Infiniti, Best Buy, Domino’s and Kraft. “As a digital artist, Michael is a rock star. We love his design eye and commitment to great work. We’re eager to turn him loose on our expanding client roster,” says Solve Executive Creative Director Hans Hansen.

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Solve Unveils New Work For Founders Brewing Company

Solve debuts its first work for Founders Brewing Company in the form of a social media program for Dirty Bastard Scotch Ale on St. Patrick’s Day. Brewed with seven varieties of imported malt and a right hook of hop power, Dirty Bastard ain’t for the wee lads. Founders’ award-winning scotch ale is the very first beer created by founders Dave Engbers and Mike Stevens of Grand Rapids, Michigan-based Founders Brewing in 1997. Dirty Bastard, the “Scotch Ale With Attitude” is being further supported with digital media, distributor programs, and on- and off-premise communications.

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Colasanti Leads Jury Including Sarah Personette, Head Of Global Business Marketing, Facebook

John Colasanti, CEO of Solve, has again been invited to judge the final round of the North American Effie Awards in New York City, serving this year as jury chair. A former member of the Effie Worldwide Steering Committee, and a 20-time recipient of the honor, Colasanti was asked to lead the jury gathered to judge this year’s finalist submissions. Winners will be announced at the 2016 Effie North America Awards Gala in New York on June 2.

The Effie Awards are known by advertisers and agencies worldwide as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success. Since 1968, winning an Effie has become a global symbol of achievement.

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