News

Squad Rides Hungry Bear Gravel Race In Northern Wisconsin

On Saturday, May 7, Solve’s Cycling Team rode in its initial race of the 2016 season. The 100K event took place on a gravel road course starting and ending in Cable, Wisconsin. The route traversed the rugged, hilly, rural roads of Bayfield County and the Chequamegon National Forest.

With a team of six agency staffers, Solve sent four riders to the Hungry Bear, its first sanctioned race of the year. At the race the team unveiled its 2016 racing kit, including logos from clients like True Value, Porsche, Bentley, Président Cheese, LeMond Cycling and Founders Brewing.

While cycling is a popular activity among ad agency employees, it’s unusual for a firm to sponsor its own competitive team. “It’s a wonderful way to support an employee passion,” said John Colasanti, Solve CEO. “It was pretty cool riding with our clients’ logos plastered all over us on Saturday. Thankfully we had a strong showing and didn’t tarnish their brand reputations,“ Colasanti added. The team is set to compete five more times this season ending with a cyclocross race this fall.

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Director Ruben Latre Brings Renowned Design Sense To Upcoming Faucet Campaign

Solve recently had a team on location in Los Angeles shooting broadcast, print, and digital content for new client American Standard. The campaign, set to break later in May, introduces American Standard’s latest line of faucets. The agency worked with Barcelona’s Ruben Latre, award-winning director and cinematographer, of Hostage Films.

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Charity Founded By ESPN And Coaching Legend Jim Valvano

After a competitive review, Solve’s been hired by The V Foundation for Cancer Research. Based in Cary, North Carolina, The V Foundation was formed in 1993 by ESPN and the late Jim Valvano, beloved basketball coach of North Carolina State. Since 1993, the foundation has funded more than $150MM in research grants across all cancer types. Solve’s role will include helping the organization build on and expand its passionate base beyond sports fans.

“We’re honored to add The V Foundation to our roster,” said Roman Paluta, Solve Director of Business Development. “Working with an organization dedicated to curing cancer and saving lives is tremendously inspiring and motivating.” Solve will provide brand positioning and identity, target audience definition, connection strategy and messaging and implementation across all channels. The work will appear in fall, 2016.

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Solve recently led a brand summit for client Founders Brewing Company. The 2-day strategic workshop welcomed participants from Founders’ executive and marketing teams. Founders’ leadership remains committed to nurturing its brand and culture, key ingredients to the brewer’s success, while the company continues to enjoy its status as America’s fastest growing craft beer. The brand summit took place at The Bay Pointe Resort just outside Grand Rapids, MI, home of Founders Brewing Company.

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Senior Talent Brings Fashion And Retail Expertise to Agency

To bolster its experience in fashion and retail, Solve has hired Juliann Luce as Account Director. Luce’s wide-ranging experience spans client marketing, agency account management and publishing. Her past responsibilities include marketing roles at Gucci, Elle Décor and Target. On the agency side, Luce has worked at PMH on Athleta and JCPenney. Most recently, she was a Senior Manager, Marketing at Best Buy.

“Having worked on both the client and agency side, and with deep fashion and retail experience, Juliann brings valuable perspective to the agency,” said John Colasanti, Solve CEO. “Her reputation for driving business success and forging strong relationships with her teammates and clients align well with what we’re building,” added Colasanti.

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