News

Agency Debuts First Work Since Winning Account Earlier This Year

As reported in the press, Solve has launched American Standard’s most aggressive faucet effort in history. The kitchen and bath leader, long a dominant force on the fixture side of the business with strong market share in chinaware and bathing, is reasserting its leadership in faucets. American Standard’s 2016 line of faucets includes more new designs and fresh styles for the kitchen and bath than ever before.

“American Standard is known for durable, long-lasting products that raise the standard of daily living. And now we’re adding style to that list,” said Jeannette Long, Vice President Brand Marketing, LIXIL Water Technology, Americas. “Our new faucet designs look beautiful and work beautifully,” added Long.

The multi-million dollar national campaign, called “The Life Of Your Faucet,” spans TV, radio, consumer and trade print, digital, paid social and in-showroom/digital video, shining a light on the newly designed faucets. Broadcast uses the musical track “Perfect Day” by artist Sophie Park. Solve teamed up with award-winning director and cinematographer Ruben Latre of Hostage Films for the production.

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Solve has bolstered its social media team with the recent hire of Sarah Hennen as Social Media Manager. Hennen joins Solve from Bolin Marketing where she worked most recently as Emerging Media Manager leading clients CertainTeed and Honeywell. Hennen has a breadth and depth of digital and social experience spanning strategy, content planning, influencer marketing and measurement. “Sarah’s hire broadens our skill set. We’re eager to tap her experience as our clients continue to seek more innovative ways to invest in social media,” said Solve President, Corey Johnson.

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“Become Yourself” Ranked Among Top 100 Campaigns

London-based World Advertising Research Center (WARC) has recognized Solve’s “Become Yourself” campaign for client Medifast among the industry’s best marketing campaigns. Each year WARC tracks more than 2,000 winners in 79 different global effectiveness and strategy competitions. A team of 100 senior strategists in markets around the world then compile rankings to assemble the Top 100 Collection of case studies each year. Solve and Medifast were in good company as the WARC 100 also included work from Ogilvy & Mather and IBM, Martin Agency and Oreo, and BBH and Cole Haan.

The WARC Collection offers advertising best practice, evidence and insights from the world’s leading brands and agencies. It is used as a resource by the world’s largest advertising and media agencies, research companies, universities and advertisers. WARC also publishes leading journals including the International Journal of Market Research. Founded in 1985, WARC is privately owned with offices in the UK, US and Singapore.

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Film Captures Emotion Of Ownership To Convert Dreamers To Drivers

Solve recently had a team on location in upstate New York shooting a short film for client Porsche. The film celebrates the unmatched wonder of owning and driving a Porsche. Set to make its debut later this year as part of a larger, comprehensive effort from Solve, the emotional piece is created to both figuratively and literally move prospects to ownership. The agency worked with Brooklyn-based director Michael Marantz, winner of Young Director Award 2015 in Cannes.

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Solve continues to strengthen its team in the face of rapid growth, adding Leah McFarlane as Team Project Manager. McFarlane joins Solve from Target Corporation where she was most recently Senior Marketing Specialist, Project Manager. The project management veteran has worked in every medium imaginable spanning traditional to emerging media. “We’re excited to add a talent like Leah. Well accustomed to the fast pace of retail, she’ll add to the agency’s reputation for speed and agility,” said Solve President, Corey Johnson.

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