News

Team Claims Overall Victory, Three Stage Wins And QOH Jersey In North Star Grand Prix

Rally Cycling dominated the North Star Grand Prix, holding onto the leader’s yellow jersey from start to finish, taking three stage wins, four podiums and sweeping the final general classification podium with Evan Huffman, Brad Huff and Tom Zirbel. Evan Huffman won the North Star Grand Prix while sprinter Erica Allar surprised many by winning the Queen of the Hill (QOH) title in the women’s race. Brad Huff’s victory on the final stage put an exclamation point on the week. Huffman’s victory, one of his biggest wins to date, is the sixth consecutive North Star Grand Prix title for the team and continued his phenomenal first season with Rally Cycling.

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Brand Goes Organic With Help Of Solve

Rondelé gourmet spreads, part of the Président Cheese portfolio, has made its foray into organic cheese with the debut of rondelé Organic. Solve has worked closely with the brand to develop introductory communications and sell-in materials to help the new product gain distribution. Rondelé Organic seizes upon consumers’ growing desires for fresh, natural and organic products. The rich and creamy spreadable cheese is hitting shelves this summer and has plans to expand the organic portfolio in the coming months. Look for rondelé to be featured in Solve’s upcoming summer brand campaign for Président Cheese.

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Solve strengthened its social media team with the recent hire of Lauren Arant. Her background is deep and varied having worked with Kansas City-based publishing company Startistry, Santa Barbara-based start-up BettyVision and St. Paul-based agency Thread Connected Content serving clients Glamour Magazine, NBC and Universal Studios, among others. A graduate of the University of Minnesota where she studied strategic communications and fashion, Arant most recently worked for CSM Corporation leading social media and SEO efforts for their Hilton, Marriott, and Hyatt properties. “Lauren brings a wide range of social media experience to Solve. We’re excited to have her join our team,” said Solve President, Corey Johnson.

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June 8 Marks Anniversary Of Release Of The Original 1984 Film

Sony Pictures’ promotional tour for the upcoming national release of Ghostbusters, included a supernatural encounter with Solve complete with the Ecto-1. Officially dubbed “Ghostbusters Day,” June 8 is the anniversary of the release date of the original film in 1984. The long awaited new Ghostbusters film, which brings the legendary franchise back to theaters July 15, features a new team fighting the paranormal. In promoting the upcoming release, the original classic is being screened today in 800 theaters nationwide including Minneapolis’ west end.

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Fast-growing Solve has turned to industry veteran Kara Brower to lead their project management team. Brower joins Solve from Bolin Marketing where she worked most recently as Manager of Project Management & Resources. Holding senior positions for over a decade, her resume also includes time at Carmichael Lynch where she worked across disciplines including advertising, digital, public relations and design. Brower’s brand experience includes Stratasys, Honeywell, Benjamin Moore, JCPenney and Target. “We’re excited to welcome someone of Kara’s caliber to our team,” said Solve President, Corey Johnson.

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