News

Solve has been recognized for one of the year’s most creative examples of experiential marketing. HubSpot, a leading industry blog, has curated a list of 15 innovative and visually stunning pop-up events. In their simplest form, pop-up events are temporary retail spaces that offer consumers an immersive setting to get to know a brand.

The list includes some of the industry’s most talked about pop-ups of the year including Früt, a fake “luxury” lingerie pop-up store selling only Fruit of the Loom undergarments, and the Organic Valley Coffee Shop, a Manhattan pop-up café with a folksy farmer proprietor promoting organic half-and-half. Ironically, Solve’s pop-up was for the agency itself. A pop-up agency was taken to campuses around the country to recruit intern candidates. The small-scale replica of Solve tripled the amount of applications the agency received to its intern program.

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Porsche Tops J.D. Power APEAL Study For 12th Year In A Row

Solve client Porsche ranked tops among all nameplates for a 12th straight year in J.D. Power’s 2016 U.S. Automotive Performance, Execution and Layout (APEAL) study. The just-released annual study weighs owners’ assessment of their vehicles’ design, content, layout, and performance after 90 days of ownership. The APEAL Study, according to J.D. Power, measures owners’ level of excitement and emotional attachment across 77 parameters. Brands and cars are rated on a 1,000-point scale. Porsche topped the rankings with an 877 index number.

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Agency Starts Running Team, Kicks Off Summer Race Schedule

Solve has launched a running team. The squad’s inaugural race took place Wednesday in the Twin Cities Orthopedics Torchlight 5K, a traditional part of the city’s Aquatennial celebration. Wearing branded kits, agency runners stood out from the more than 5000 athletes from all over the region who participated in the race. The course started at the historic Basilica of St. Mary and kicked off the start of the Aquatennial Parade. The course crossed the Stone Arch Bridge finishing at St. Anthony & Main Park with a post-race party featuring beer and live music.

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Agency Celebrated For Its Thought Leadership, Creativity And Business Growth

Solve was named 2016 Midwest Small Agency of the Year at this year’s Small Agency Conference and Awards in Miami, FL on Wednesday, July 20. The award recognizes the very best independent agencies in the country with 150 or fewer employees. 2016 marked a return trip to the podium for Solve having been previously recognized by Ad Age as a top small agency in 2013. The award celebrates thought leadership, agency culture, growth and creativity. “We’re thankful for this industry recognition. To be recognized as the very best from among hundreds of submissions is a strong testament to our business model, talented team and wonderful clients,” said Solve CEO John Colasanti.

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As reported by MediaPost, Solve’s latest initiative for Président cheese is a spin on a choose-your-own-adventure aimed at foodies. The interactive YouTube experience features James Beard-winning chef Gavin Kaysen, who walks viewers through a series of videos where they pick specific ingredients to build their own customized summer salad recipe. Viewers simply use the buttons in the videos to select the ingredients that appeal to their taste buds choosing from more than 30 different ingredient combinations.

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