News

Solve Rooting For Rally Cycling Rider To Break Long-Standing American Hour Record in Mexico

Everyone at Solve hopes their cheers of encouragement will be heard in Mexico later this week. On Friday, September 16, client Rally Cycling’s Tom Zirbel will attempt to write his name in the history books and break the American Hour Record in Aguascalientes, Mexico. Zirbel, a noted time trialist, will attempt to break the almost two-decade-old record of 51.505 km set by Norm Alvis in 1997. One of the toughest feats to attempt in athletics, it will serve as a farewell ride to Zirbel’s professional career as he will retire at the end of the season. Zirbel, who spent 10 years in the professional ranks, is one of the hardest working and most well-respected riders in the domestic peloton.

The velodrome in Aguascalientes was chosen due to its high elevation (6,194 ft) and reputation as one of the fastest tracks in the world. Zirbel has been training at altitude for the past month at the Boulder Valley Velodrome. The velodrome is the same dimensions and was designed by the same person, Peter Junek, as the track in Aguascalientes. “Those of us who know and love cycling understand what a big deal this is,” said Solve CEO John Colasanti, adding “we’re all rooting for Tom.”

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Former University Of Minnesota Head Football Coach Jerry Kill Book Signing Benefit Raises Nearly $200,000

Solve client Epilepsy Foundation of Minnesota (EFMN) staged a successful benefit on Friday, September 9. Former University of Minnesota head football Coach Jerry Kill returned to Minnesota to serve as host of the benefit in conjunction with the release of his new book, “Chasing Dreams: Living My Life One Yard at a Time.” Kill’s book chronicles his successful coaching career, national advocacy work for people with epilepsy and his message that all people should have the chance to chase their dreams.

Event proceeds supported the Chasing Dreams Coach Kill Epilepsy Fund, founded by Coach Jerry and Rebecca Kill through the Epilepsy Foundation of Minnesota. “Coach Kill coming back to Minnesota to support epilepsy through the release of his new book underscores the commitment he pledged two years ago to the 60,000 people with epilepsy in our community,” said Heidi Fisher, EFMN Executive Director.

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NFL Player And Award-Winning Homebrewer Tells ESPN.com Founders All Day IPA One Of His Three Favorite Beers

Arizona Cardinals left tackle Jared Veldheer stays busy doing more than protecting Carson Palmer’s blind side. The Grand Rapids, MI native has evolved an off-season hobby into an award-winning passion for homebrewing. In the National Homebrew Competition, the world’s largest international amateur beer competition where 7,962 entries were judged this year, Veldheer won a blue ribbon for his homebrewed IPA.

Veldheer lists his all-time favorite beers as Russian River’s Pliny the Elder, Bell’s Two Hearted Ale and Founders All Day IPA. In response to the interview and shout out for All Day, Solve client Founders Brewing tweeted an invitation to the NFLer for a personal brewery tour and homebrew sampling session on his next visit home.

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Tour de France Champion Greg LeMond Signs Groundbreaking Carbon Fiber Agreement With Oak Ridge National Laboratory

Three-time Tour de France champion Greg LeMond is partnering with carbon fiber manufacturing pioneer Connie Jackson and Oak Ridge National Laboratories (ORNL) to bring the most significant development in carbon fiber production in over 50 years to an eagerly awaiting global market.

LeMond Composites, a new company offering solutions for high volume, low-cost carbon fiber, has secured a licensing agreement with U.S. Department of Energy’s ORNL. The agreement will make the Oak Ridge-based LeMond Composites the first company to offer this new industry-disrupting carbon fiber to the transportation, renewable energy and infrastructure markets.

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Solve Launches Refreshed Web Experience For Specialty Cheese Client

In Président’s continuing quest to establish itself on American cheeseboards, the European-leading specialty cheese recently relaunched its full web presence. The PresidentCheese.com overhaul provides foodies a new experience with both inspiration and expertise as users can view the brand’s latest recipe content, product launches and pairing tips from Président’s expert chefs.

Knowing the importance of social media in foodie culture, Solve built the site around social best practices, like utilizing Pinterest’s Rich Pins feature, which seamlessly extracts rich recipe website content onto the brand’s Pinterest page.

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