News

Solve Helps Hardware Retailer Debut Campaign Featuring Animated Blockbuster

True Value has teamed up with DreamWorks Animation to create a partnership featuring DreamWorks’ latest blockbuster film, Trolls. As the home improvement partner for the film, True Value has created an exclusive line of paint colors and products based upon the colorful Troll characters.

Bringing awareness to the partnership is a Solve-produced campaign that includes television, social content and a “win-a-trip” sweepstakes. Much of the creative features footage, stills and music from the highly anticipated film, which premiered in theaters nationally on Friday, November 4.

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Solve has hired Rebecca Walsh as Social Media Specialist. Walsh was most recently an account management/social media intern at Solve. The University of Wisconsin graduate joined the agency’s internship program this past June and honed her skills working on Président Cheese and True Value. “We’re pleased to have Rebecca join the team. She’s proven to be a quick study and strong fit with our team and culture,“ said Sarah Hennen, Solve’s Manager of Social Media.

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Radisson Commits To Fight Against Hunger, Names October “No Room For Hunger” Month

Solve client Radisson is taking a stand to battle global hunger. Proclaiming October as “No Room For Hunger” month, Radisson has unveiled an initiative to partner with local food banks to build awareness of the impact of hunger. In addition to a corporate commitment to provide 1 million meals, Radisson established events and programs through each of its properties that advocate for the cause in the communities it serves. Solve worked with the brand to create a range of communication materials to help spread the word.

Hunger and malnutrition are the #1 health risk worldwide claiming more lives annually than AIDs, malaria and tuberculosis combined. “We’re proud of Radisson’s commitment and pleased to help get the word out on this important initiative,” said Solve Executive Creative Director Eric Sorensen.

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Twin Cities Business Features Story On Fast-Growing Solve

Solve is featured in the recent issue of Twin Cities Business in a story that touts the 5-year old agency’s record of success. Inspired by Solve’s 2016 Small Agency of the Year recognition from industry icon Advertising Age, the feature highlights the growth and accomplishments of the agency and its four founders. The four have worked together since the late 1990s and were the force behind successful campaigns still running today for brands including Subaru and Jack Link’s. Referring to Solve as a David battling the advertising industry’s Goliaths, the article celebrates the agency’s ability to attract big-name brands including Porsche, Bentley and French cheesemaker Président to its roster.

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ActiClean™ Uses Revolutionary Technology To Eliminate America’s Most Dreaded Household Cleaning Task

In partnership with client American Standard, Solve is introducing a new campaign for ActiClean™, the first toilet to use a revolutionary cleaning system that allows you to clean your toilet with the simple push of a button. Homeowners can activate a 1-minute quick clean or a 10-minute deep clean cycle to scrub the bowl deep-scour clean. The multi-million dollar national campaign called “Surprise! It’s the In-Laws!” spans TV, radio, consumer and trade print, digital and paid social. Broadcast uses targeted cable and video-streaming networks and is complemented with home decor print for consumers and interior design print for architects and designers.

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