News

04 / 27 / 17

Founders To Open Taproom In Detroit

Brand Toasts City With First Pitch At Tigers Game

After 20 years of cultivating a must-visit destination with its taproom in Grand Rapids, Michigan, Solve client Founders Brewing is bringing its world-class beer and taproom experience to the city of Detroit. A small team, including Co-Founders Dave Engbers and Mike Stevens, were in Detroit earlier this week to make the announcement. And to cap off the deal, Dave was tapped to throw out the first pitch at the Tigers game that night. Well done Dave, and congrats to all of our friends at Founders on this exciting milestone!

Follow Solve:

04 / 05 / 17

Solve Again Helps Mercury Bar Woo Tigers Fans

For the fourth season in a row, Solve is encouraging Detroiters to ditch work for the Tigers home opener. The Mercury Bar, one of Detroit’s most beloved bars, is again reaching out to its loyal fanbase via social media with #OpeningDayExcuses. Providing creative excuses to skip work, The Merc is encouraging Tiger fans to attend the April 7 home opener against the Boston Red Sox. As they do each year, the Mercury Bar will once again feature opening day festivities all day long.

Follow Solve:

03 / 28 / 17

Founders Claims Title Of America’s Best Craft Brewery

Solve Congratulates Client Founders On Edging Wicked Weed Brewing In USA Today Bracket Madness

Coinciding with college basketball’s March Madness, USA Today created a craft brewery bracket inviting readers to vote for their favorite. The bracket began with 32 craft breweries, all seeded by USA Today sportswriter Chris Korman. Founders began as the number 1 seed in the Tap Station 2 region and overcame Lawson’s Finest, Dogfish Head, Cigar City and Russian River on the way to the final. Nearly 22,000 votes were cast in the final round with Founders garnering 52.01% of the votes. Cheers to our friends at Founders!

Follow Solve:

03 / 27 / 17

Solve To Raise Profile Of Goodwill-Easter Seals

Agency Tasked With Increasing Brand Understanding

For nearly 100 years, Goodwill-Easter Seals Minnesota’s mission has centered on being a leader in workforce development by eliminating barriers to work and independence. Through its 45+ retail stores, donations, educational programs and placement services, the organization positively impacts the community by placing four people in the workforce every day. Despite its purposeful intent and success, Goodwill-Easter Seals suffers from low awareness and unclear brand perceptions. Solve has been tasked to help define and clarify the Goodwill-Easter Seals proposition and spread it through a focused, multi-platform communication program launching this fall.

Follow Solve:

03 / 01 / 17

Solve Launches New Campaign For Italy’s #1 Cheese Brand

Galbani looks to expand its presence in America

With an initial kickoff at the Fancy Food Show in San Francisco last month, Solve recently launched a new campaign for client Galbani Italian Cheese. Focused on building the brand’s credibility here in America by tapping into a deep heritage in Italy, the first consumer work hits print publications early this year, with continued rollout across various media and digital/social, experiential and in-store platforms throughout 2017.