News

Gas Station Brand Launches Loyalty Program With “Drop What You’re Doing” Message

As drivers continue to emerge from the pandemic, Sunoco’s introducing its Loyalty Program by canvasing high-density hangouts, asking consumers to get to Sunoco to fuel up and instantly save.

The launch is anchored around Tom Brady’s highly anticipated return to Foxborough this Sunday, October 3. Street decals, aerial banners and spots on Patriots Radio Network will surround the big game stating, “The GOAT’s return can wait. Sunoco Go Rewards come first.” TV, social and outdoor ads in key markets extend the sentiment with contextual headlines at Topgolf, bars, gyms, coffee shops, salons and Uber tops.

Filling your tank is typically a task accomplished on your way from point A to point B. With the launch of its instant savings Loyalty Program, Sunoco suggests fueling up should come before everything else.

A series of spots and social videos – from lauded director Steve Miller of Radical Media – support the campaign, comedically portraying characters from brides to burglars who forgo higher priorities in order to fuel up and save with new Sunoco Go Rewards.

“We’re excited to bring our app-based loyalty program to market in such a disruptive and contextual way,” said Fred McConnell, Marketing Director at Sunoco.

Led by agency partner Solve, the integrated effort ramps up through the fall with campaign placements at the Fillmore concert venue and Lincoln Financial Field in Philadelphia, across thousands of Sunoco stations, as well as TV, radio and digital/social content. The work can be viewed here.

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Solve Introduces The Sober Sexperience On National Sober Day (9/14)

Solve is working with leading non-alcoholic craft beer brand WellBeing Brewing Company to help promote the importance of sober sex. The St. Louis, Missouri-based brewery is using National Sober Day (September 14, 2021) as a platform to ignite the conversation. 

While today’s culture is increasingly sober curious and health-conscious, one statistic can’t be ignored: 80% of first sexual experiences occur under the influence of alcohol. “So many people think that when the drinking stops, the fun stops,” says Jeff Stevens, WellBeing Founder. “Whether you’re a recoverer or a discoverer, we’re out to show the world that a sober lifestyle is incredibly fulfilling. Having a safe, healthy – and consensual – sex life is one of the benefits that comes with it. Solve’s vision for capturing this sentiment will help us make a difference.”

Enter The Sober Sexperience. The integrated effort aims to educate the world that sober sex is the best sex. “Let’s face it – sex can be an uncomfortable topic,” says Solve Executive Creative Director Brian Platt. “Rather than being clinical or preachy, we wanted to break the ice by putting a lighthearted, sober twist on classic pornographic imagery and language.”

The campaign includes video, social, on-premise and event content. Targeting media toward the dating app community, WellBeing is offering users of Tinder free boosts if they’re using “sober” language in their profile (typically, sober profiles get minimal engagement relative to their boozy counterparts).

Creative samples can be viewed here.

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AbleNet – a world leader in providing assistive technology services and solutions which help individuals with disabilities reach their human potential – recently worked with Solve to create an awareness campaign and drive use of its products and services. The “Let Them Be Heard” effort centers on the premise that being heard is not just a human need, but a human right all should have access to in order to recognize their full potential. “AbleNet works tirelessly to ensure individuals with disabilities and their community of medical and educational professionals get the resources they need to be successful,” says AbleNet CEO Jennifer Thalhuber. “Solve and their talented staff helped us amplify our mission and introduce our brand to more educators and medical professionals across the globe.” The integrated campaign launches this week, focusing primarily on video and social to reach niche audiences – in particular AbleNet’s dedicated speech-language pathology community. The launch film capturing the campaign’s central message is shown below, along with a sampling of social content.

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As part of its Advertising Annual competition, Communication Arts has recognized a collection of racial injustice artwork created by Solve. Titled “Just Yesterday,” the series uses iconic pop culture references to put systemic injustices from our recent past into context—injustices that continue to oppress communities of color to this day. The layouts and messaging are meant to create reflection and conversation. 2021 marked Communication Arts’ 62nd installment of the Advertising Annual, seeing 115 project winners selected amongst more than 1,800 entries.

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Matt Doscher recently joined Solve as an Account Director. An account management veteran, Doscher’s 14-year career has included stints in New York and Chicago with Proximity BBDO and Energy BBDO, respectively. Having led the charge for high-profile brands like Visa, Gillette, Pearle Vision, Quaker and Kerrygold, he’s been part of several Effie and Clio award-winning efforts. Doscher will initially be deployed on Solve’s Sunoco account. “We’re thrilled about Matt joining us,” says Solve Director of Account Management/Partner Ryan Murray. “Besides his rich brand pedigree and experience, he’s a true team player that’ll instill an even further sense of collaboration across our agency.”

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