News

Président Butter In 2018 Edition Of Guinness Book Of World Records

The 2018 edition of the record-beater bible coming out this Thursday honors four New Yorkers. As noted in the New York Post, Manhattan-based Lactalis American Group – parent of Président Butter – is included for the world’s largest butter sculpture. The carving of the Paris skyline weighed in at 2,370 pounds. Other New Yorkers to whom Guinness will pay tribute include the world’s widest wig, the most lit candles on a cake and the most expensive sandwich.

by

Solve recently had a team on location in Chicago shooting a new brand and product campaign for client American Standard. Solve partnered with The Norman Brothers, Kipp and KC. The new campaign will break nationally in early November on national broadcast and lifestyle web channels.

by

Film Looks At Storied History Of Winning Through Commemorative Victory Posters

A new film from Solve honors Porsche’s legacy of competing in the world’s most iconic races with racecars that make the brand famous. As motorsport fans know, a race has an end but the memories never fade, kept alive through the tradition of commemorative posters. Using celebratory victory posters as moving art, Solve tells the story of Porsche’s rich racing history. “The Art of Racing” film is being unveiled at the Porsche Experience Centers in Atlanta and Los Angeles. It will also serve as content across Porsche’s national motorsport digital media plan and in various enthusiast channels.

by

Canadian Takes Biggest Win Yet In America’s Toughest Stage Race

Resplendent in yellow and surrounded by the orange jerseys of Rally Cycling, Rob Britton crossed the finish line of Stage 7 Sunday afternoon in front of the State Capitol Building, to be crowned the winner of the 2017 Larry H. Miller Tour of Utah. The victory marks his first UCI 2.HC stage race title and is a career-defining moment for the Canadian from Regina, Saskatchewan.

Britton is known for his relentless work ethic, dedication and loyalty to teammates – characteristics at the core of Rally Cycling and on display in Utah as every member of the team sacrificed personal ambitions to defend the yellow jersey. “This win means the world to me,” said Britton. “To pull off a win at the Tour of Utah is huge. The team showed they are one of, if not the strongest, squads in North America. I just can’t thank them enough.”

by

Entrepreneur Provides Insights To Championing Category-Disrupting Ideas

Solve welcomed venture capitalist Matt Otterstatter to its fourth Internity session of the summer. A partner at Vilicus Ventures, Otterstatter drew on his experience reviewing and analyzing thousands of business pitches in search of investment-worthy, category-disrupting ideas. Shared via Facebook Live, Matt led a discussion covering how and where big ideas come from, keys to developing strong pitches, and the characteristics of a start-up culture. As with the three previous mind-broadening Internity sessions, Matt’s venture capitalist perspective inspired participants to think differently about creativity and problem solving.

by