News

Classic Plumbing Fixtures Brand Cheekily Plays Up Tech-Forward, Innovative Culture In “Porcelain Valley”

Solve launched a new campaign for client American Standard that demonstrates the 140-year-old plumbing fixtures brand’s commitment to innovation by borrowing from the tech associations of Silicon Valley. In a multimillion-dollar, multi-channel effort that debuted November 1, American Standard’s new campaign portrays the company in the innovative world of “Porcelain Valley.”

Porcelain Valley serves as the backdrop and breeding ground for all of American Standard’s new technologies and life-changing products. A cast of nerdy product engineers designing and attempting to create revolutionary plumbing innovations is featured in a laboratory-like work environment.

In addition to films/spots introducing the Porcelain Valley platform, there are product-specific executions detailing advancements like a self-cleaning toilet and remote touch shower. Additionally, the campaign includes an unveiling film featuring the head of Porcelain Valley (a send-up of the way computer/phone companies use their leaders to announce new products). The campaign consists of television, social, digital, print and in-store content.

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UK-based “Insider Trends” Honors Agency’s Innovative Internship Pop-Up Concept

Insider Trends, a highly regarded team of trend spotters based in London, has named Solve’s 5-Minute Internship to their Top 50 list of most innovative pop-ups. Scanning the globe for the latest, most innovative retail experiences, Insider Trends identified Solve’s Internship pop-up among an impressive list that included the Arnsdorf Concept Store for Melbourne-based hosiery brand Arnsdorf, the color-inspired Pantone Café in Monaco and Knit For You by adidas, an experience in co-creating bespoke garments in Berlin.

“The ‘Pop-Up’ has become a 21st century model for retailing, offering agile formats for brands to communicate specialist collections and collaborations,” said Insider Trends’ Cate Trotter. Solve’s pop-up was a small-scale replica of its office which the agency transported to college campuses. The visually surprising installation resulted in triple the number of applications the agency received to its intern program.

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Solve Attends Jam-Packed, Rainy-Day Celebration

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Innovative New Product Keeps Bathroom Smelling Fresh

In yet another demonstration of industry leadership, American Standard is introducing an innovative new toilet that has built-in odor removing technology. With a nearly silent fan and charcoal filter built directly into the product, American Standard’s new ActiFresh toilet eliminates bathroom odors. Work from Solve takes a humorous approach to how humankind has addressed this issue throughout history, and can be seen as part of the agency’s geo-targeted digital and social media plan. Earlier this year, Solve introduced another American Standard innovation – ActiClean, the industry’s first affordable self-cleaning toilet.

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“The Value Of Now” Bi-Annual Conference Unveils 2018 Business Strategy

Solve’s True Value team was on hand as True Value executives shared the upcoming year’s strategic plan at the 2017 Fall Reunion. Themed “The Value of Now,” the event took place at McCormick Place in Chicago. Highlights included success stories from the year in review, the unveiling of a new paint color center, and the announcement of a new approach to marketing, which featured content created by Solve. True Value continues its commitment to be the industry’s number one locally-owned hardware co-op.

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