News

Polaris Awards Powersports Brands To Minneapolis Agency

Polaris Industries, known for fueling the passion of riders and outdoor enthusiasts across a range of innovative, high quality performance vehicles, announced today it has awarded creative duties for its Indian Motorcycle and Slingshot brands to Minneapolis-based Solve.

Indian Motorcycle, America’s first motorcycle company founded in 1901, continues to outpace a declining North American motorcycle market while also delivering strong growth in Europe, Australia and Asia. Slingshot, the company’s breakthrough open-air roadster, is poised with new features and models for 2018. The agency has begun development of positioning platforms and creative campaigns for both brands.

The founders of Solve have a long history with iconic, passion brands having worked with Harley-Davidson, Porsche, and Bentley Motors. “Indian’s a wonderfully rich brand, with an amazing heritage, lots of momentum, and an ambitious appetite for significant growth,” said Solve CEO and founder John Colasanti. “Slingshot’s unprecedented three-wheeled roadster platform delivers a driving experience unlike anything that’s ever seen pavement,” added Colasanti.

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Solve Client Rally Cycling Announces Milestone Achievement

Solve client Rally Cycling is proud to announce its men’s team will be joining the Professional Continental ranks in 2018, after eleven years of racing in the Continental circuit. The move to cycling’s second division is a significant achievement for one of America’s oldest domestic cycling programs. It means bigger races, a stronger roster, and higher expectations. The team has begun revamping its race calendar, adding more excursions to Europe as it pursues prestigious races around the globe.

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Marcus Chin-Quee joins Solve as Senior Art Director coming from Los Angeles where he worked at RPA and more recently freelanced at 72andSunny, Draft FCB, and Y&R. Prior to that, Marcus was at Arnold Worldwide in Boston where he won multiple Hatch Awards, creative recognition from the Ad Club of New England. His brand experience includes McDonald’s, Honda, and Progressive, among others. The Brooklyn native was also recognized as a 2010 Young Guns International Finalist. “Marcus is a bright talent with strong brand credentials. We’re excited to welcome him to our team,” says Solve Executive Creative Director Sean Smith. Away from the office, Marcus is passionate about photography and his New York Knicks.

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Solve just wrapped shooting an upcoming virtual reality experience for client Président Cheese. The content features Président’s renowned chef, James Beard Award-winner Gavin Kaysen. To pull off the experience, Solve partnered with LA’s BiPolarID, a leader in Virtual Reality content production. Stay tuned for the debut of the first-of-its-kind experience in stores and online.

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Solve has hired Ky Anderson as account supervisor. Anderson joins the agency from FCB Chicago where he most recently served as account lead on Jack Daniels. The University of Wisconsin grad was also the account lead for the agency’s provocative Cannes-winning campaign for the Illinois Council Against Handgun Violence. Earlier in his career, Anderson worked on brands including MillerCoors, Champion Batteries and Azteca Tortillas. “Ky’s experience inspiring impactful creative ideas that drive business results makes him a perfect fit for our team. We’re excited to have him join the agency,” said Solve Account Director, Partner Ryan Murray.

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