News

BeerAdvocate Ratings List New Brew At Top Of Ranking

Just two months after its release, Founders Brewing Company’s Solid Gold has already become the top-rated American Adjunct lager on BeerAdvocate. Founded in 1996, BeerAdvocate is widely considered the go-to website for news, reviews and guidance about beer. In its ranking, Solid Gold leads the top lager ratings ahead of lagers from breweries including Narragansett, 3 Floyds and Flying Dog. Solve provided creative and media support for the March rollout of Solid Gold.

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New Goodwill Campaign From Solve Freshens Brand, Activates Mission

Long known as a place to drop off gently used donations when decluttering your home, Goodwill-Easter Seals Minnesota looks more like an eclectic retailer for millennials in new work from Solve. The new campaign was created to drive home the purpose of Goodwill, which is eliminating barriers to help people get jobs. While not widely known, the workforce training and services Goodwill provides sets it apart from other charities.

“We needed to evolve our brand perception to better align with our mission. Since 1919, we’ve been transforming lives by eliminating barriers to work. When you donate or shop at Goodwill, you help Minnesotans go to work,” said Melissa Becker, Marketing and Communications Director, Goodwill-Easter Seals Minnesota. With over 50 retail stores throughout Minnesota, the organization helps move 4 people into the workforce every single day.

The new campaign includes television, OOH, and video content for digital and social. A partnership with St. Paul’s Lake Monster Brewing has outfitted the brewer’s taproom with soft seating sourced from area Goodwill retail stores. Taproom POS carries the message that all items are for sale from Goodwill with proceeds going to its local services and programs.

“HOW IT ALL ADDS UP” :30 TV

Lake Monster Brewing “Taproom Installation”

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Solve recently wrapped filming new work for client Indian Motorcycle with award-winning, Los Angeles-based RSA Films. The campaign represents the initial work from Solve since winning the account in late 2017. The production also marks the first commercial work of acclaimed actor and motorcycle enthusiast Ewan McGregor, who recently joined RSA’s directorial roster. The production took place on location in California. The 2018 campaign will debut on television and print this spring.

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A group of True Value Associates gathered recently outside the Retail Support Center in Chicago with well-wishing signs and cheers. The gathering was a sendoff for President & CEO John Hartmann, as he embarked on a cross-country Town Hall bus tour to meet with True Value Retailers. The tour will give Retailers the chance to further discuss the benefits and opportunities regarding the company’s proposed partnership with private equity investment firm ACON International.

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Solve welcomes Pedro Bacic as Associate Creative Director/Art Director. He joins the agency from Leo Burnett in Chicago where he spent the last 5 years. Bacic has worked on an impressive roster of brands during his career, including Samsung, Chevrolet, Ford and McDonald’s. He began his advertising career in Brazil at JWT, before relocating to the U.S., where he worked at DDB Miami. “We’re excited to have Pedro on our staff,” said Managing Creative Director Hans Hansen. “His international experience and strong creative agency pedigree will have a great impact on our work.” Bacic’s passions outside of advertising include playing guitar, traveling and spending time with his family, who will be relocating to Minneapolis to join him in early April.

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