A team from Solve was recently on location capturing a new wave of content to support its Founders Brewing client’s beer lineup. Founders, one of the country’s top ten volume breweries, continues to grow year-over-year with its All Day IPA session beer leading the way. Scheduled to start appearing this spring, the new materials will span video, radio, point-of-sale and social.
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Steph Remley has recently joined Solve as a Connection Strategist, the agency’s latest hire to its rapidly expanding Connection Strategy team. Steph’s previous stints include Olson and Haworth, where she built holistic engagement plans across a range of different brands. “As our team continues to grow, we’re being cognizant about ensuring we have a broad and deep skill set across the entire media landscape,” says Solve President Corey Johnson. “Steph brings a tremendous amount of experience in media strategy and negotiations, which will strengthen the leading edge of our media plans, amplifying their impact and effectiveness overall.”
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Crowdfunding Meets Sustainable Farming In World’s First Online CrowdFarming Platform
Solve will lead the inaugural marketing campaign for Steward, the world’s first crowdfunding platform for small-sized sustainable farmers to raise financing online. Dubbed CrowdFarming, the platform connects farmers and individual investors creating a win-win relationship: small farmers get the land and equipment they need to farm, while investors earn a return on their money, while making a positive impact – on peoples’ lives, local economies, and the planet.
Based in London, Steward was founded by CEO Dan Miller, co-founder of highly successful Fundrise, the first investment platform to create a simple, low-cost way for anyone to invest in commercial real estate. Miller’s family heritage in farming inspired his vision to create Steward. “We believe small, sustainable farmers make the best stewards. Their farming practices and business models are in harmony with the earth, health needs, and the wellbeing of the communities they serve,” said Miller.
“We believe in the mission of small, sustainable farmers to positively impact the quality of our food and the health of the land,” said Solve CEO John Colasanti. “When Dan approached us, we were all in. Steward is more than an investing platform, it’s a movement we support and believe in.”
To see how you can be part of CrowdFarming and help farmers who need support driving the change our food system needs, go to www.GoSteward.com.
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Agency Taps CPB, Victors & Spoils, Creature Veteran
Solve has bolstered its senior creative ranks with the addition of Pat Horn, Executive Creative Director. Horn brings experience from some of the industry’s most acclaimed agencies, including Crispin Porter + Bogusky and Victors & Spoils in Boulder, as well as Creature in Seattle.
An art director by trade, Horn’s visual craftsmanship and storytelling ability will play a key role in shaping Solve’s future work. He has contributed to integrated campaigns for a number of ambitiously innovative marketers including Domino’s, Volkswagen, Burger King, Nike, Dish Network and JCPenney. With fluency across traditional, digital, social and emerging platforms, Horn is well-versed in bringing messaging to its most potent consumer touchpoint.
Horn will report to Solve ECD/Partner Sean Smith. Smith and Horn have a long history of working together in the past, including at CPB. “I love Pat’s passion for chasing big ideas and his ability to get there quickly and imaginatively,” said Smith. “Pat will be a tremendous addition to the entire agency, not just the creative department. He’s a collaborator in the purest sense and will inspire everyone here to be better,” added Smith. Horn and his family are relocating from Denver. He’ll officially start at Solve on May 1.
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While the remaining four NCAA Men’s Basketball teams are getting ready to take the court this weekend in Minneapolis, Solve client Founders Brewing has advanced to the Final Four in the Detroit Free Press’ annual Brewery Madness tournament. With a loaded field comprised of 64 breweries across “The Great Beer State” of Michigan, No. 1 seed Founders joins Short’s Brewing Co., North Peak Brewing Co. and Bell’s Brewery to compete for the 2019 championship. Click here to help vote Founders into the final round. Voting closes at 11 am CST on Monday.
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